AlterSpark Blog Using Attachment Anxiety in Emotional Design & Marketing

How companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editorial production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, [...] The post Using Attachment Anxiety in Emotional Design & Marketing appeared first on AlterSpark Digital Psychology Training for UX, Design & Marketing.