70% of online returns for apparel are due to poor fit, Free delivery and free returns as the norm in the e-commerce industry has resulted in a significant increase in returns in the last 2 years. While free returns are a huge convenience for customers, it is a hard bullet to bite for brands and retailers, which could be cracked using technology and smarter solutions.
L’article Online Returns: Impacts of Customers’ Love for Free Returns and How Some Fashion Retailers Are Finding Ways to Limit Them est apparu en premier sur Allure Systems - blog.
