Poland's social media scene is one of the liveliest in the CEE region. According to the 2024 DataReportal report, 26 million Poles - that's around 70% of the population - use social media regularly. Facebook, Instagram and TikTok are the main players here, especially for brands in the FMCG sector. More than half of all...Artykuł Social media for food brands in Poland: trends and tactics pochodzi z serwisu All 4 Comms.