One of the challenges of working for a company like AlignAlytics is explaining exactly what it is that one does all day. Nothing scares off a new potential friend quicker than phrases such as 'data-driven strategy and insight', accompanied by some vague hand waving, especially if said hand waving usually sends drinks flying. Typically, after [...]The post Analytics, Big Data and BI or: How I Learned To Stop Worrying And Love The Cricket appeared first on Align Alytics.