Whether you specialize in e-commerce or the brick-and-mortar kind, you’re probably well aware that the internet has completely reshaped the way people shop, meaning it’s changed the way your small to medium business gets customers. With buyers more focused on value and benefits of products rather than shiny, useless features, it’s more important than ever to differentiate yourself from your competitors and show your prospects why you remain the better choice.The fact that people rely on Google