Here at Alday Communications we work with local, regional and national clients. Whether their brand has a national or regional footprint or only operates in Middle Tennessee, we're always focused on a grassroots approach to localize our clients' story - making their name, product or idea relatable to people on the local level.When working for a client such as The PGA of America, it's important to remember the value of a localized pitch, even when promoting nationwide programs. After all, golf is played at the local level, and that's where the awareness needs to be created.For example, we're currently pitching Get Golf Ready, a program designed to quickly get someone introduced to the game, to various markets hosting the program in November and December. There is always the basic, yet important information to share about the program, such as:Why take Get Golf Ready? It's an easy and affordable way to learn the game of golf.Can anyone attest to this program? Robin Meade of HLN's Morning Express with Robin Meade recently took Get Golf Ready lessons with PGA Professional Suzy Whaley, which led her to The PGA Grand Slam of Golf in Bermuda where she almost sank a hole-in-one!This is all great information to pack in a pitch, but what we hear from journalists over and over is, "How does this pertain to my readers here in Phoenix?" and "What's something different for our viewers in Orlando?" This is where the specific, localized information is shared:Where do I go to take these lessons? There are several facilities registered to host Get Golf Ready in the Denver area, and I'd be glad to send you a list and even schedule a lesson for you.Now there is a local angle and a reason for them to share with their audience.As I mentioned in my earlier post (link to post), it's important to tailor your pitches to whom they're being sent, and this is just one more way to do that. Adding localized information to pitches regarding a nationwide program is an excellent way to better engage your audience.Hayley CookAccount Coordinator
