ALC Wealth Window Blog Millennials are Changing the Rules of Affluent Marketing

Millennials are a unique generation of consumers and they're forcing marketers to forget pretty much everything they know when it comes to affluent marketing.MediaPost's Engage: Affluent blog recently featured an interesting post that highlighted the difficulties that many marketers are facing, as they scramble to rethink their marketing plans to adapt to the preferences of millennials.What they're finding is that the normal marketing strategies that have worked for generations - particularly in steadfast industries like insurance - are just no longer effective when it comes to millennials.Now, marketers are being forced to develop new plans to reach this notoriously fickle bunch because Millennials are quickly supplanting older generations in the marketplace.Millennials are more than willing to spend on luxury goods and services - however, what sets them apart from previous generations is that they're much more selective when it comes to making purchase decisions and aren't swayed by the reliable marketing tactics of old.read more...