Source: The Drum

AKQA: Why Ajaz Ahmed walked away from WPP to start over with Studio.One

The AKQA founder is back with a lean new independent agency - and some strong words on the "bloated" holding company world he's left behind.There's an alternate universe in which Ajaz Ahmed is still CEO of AKQA - and AKQA has broken away from WPP to reclaim its independence.But here, in the real world, Ahmed is launching a new independent agency this week, six months after quitting the holding company. Things might have turned out differently if WPP's leadership had not rebuffed his proposal last summer for a management buyout, which would have returned AKQA to private ownership.Read more here

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