The AKQA founder is back with a lean new independent agency - and some strong words on the "bloated" holding company world he's left behind.There's an alternate universe in which Ajaz Ahmed is still CEO of AKQA - and AKQA has broken away from WPP to reclaim its independence.But here, in the real world, Ahmed is launching a new independent agency this week, six months after quitting the holding company. Things might have turned out differently if WPP's leadership had not rebuffed his proposal last summer for a management buyout, which would have returned AKQA to private ownership.Read more here
AKQA is a California-based advertising agency that provides services such as email marketing, and viral communications for businesses and government agencies.