Do you sell products online? Then you're part of a retail e-commerce market that was worth a massive US$40bn in 2018. Yes, you did read those figures right - billions, not millions!That equates to a 7.3% shares of total retail sales in Canada in 2017. What's more, 75% of consumers spent more that $500 online in 2018.And online sales are set to grow too: "Revenue generated within the retail e-commerce market is expected to surpass 55 billion Canadian dollars by 2023, up from 40 billion in 2018." (1)So, how can your business maximise its online sales potential? First you need to sell to Google...
