Agile Product Marketing Group Blog You're Not Special (Yet) - Why Positioning Matters

One CEO's challenge - Does this sound familiar?Of the million or more messages you encountered in the last year, how many can you remember? How many were meaningful enough to shape your buying decision or to change your behavior?I recently had a call with the CEO of a rapidly growing company who was interested in our services. Before getting on the call I did the customary background information gathering to understand his business, products and competitors. He happens to be in a very crowded space and so I looked at some of the companies in the space and focused in on a few that seemed to be similar in product offerings and target audiences. (So much so that they could have been interchangeable). When I spoke to the CEO and said