Agile Product Marketing Group Blog Why did Sales spend only one-third of their time selling in 2014?

Sales enablement tips to boost productivityWith sales spending two-thirds of their time last year on non-selling activities, it should come as no surprise that with such low sales productivity, 79% of companies surveyed report that their top priority is to improve sales productivity.If only one-third of a salesperson's time is spent selling- what's happening the rest of the time? Sales bandwidth is consumed by a number of non-selling activities including internal meetings, administrative tasks, service calls, training, researching accounts, generating leads, and preparing for sales calls.Some of the above mentioned tasks are unavoidable, however one stat is very revealing: 31% of rep time is spent searching for and creating content, which indicates a major disconnect between what reps need and what is being done to support them.