Agile Product Marketing Group Blog The Growing Relevance of Challenger Selling and Marketing

MORE ORGANIZATIONS ARE LOOKING TO MARKETING TO SUPPORT AN INSIGHT SELLING MODEL :I don't know if it's merely coincidence or because there's a growing recognition that the way complex technology products are sold must change; but a number of CEO's, sales leaders, and marketing executives I've spoken with lately have specifically brought up the Challenger Selling Model or have described issues that this model addresses. The conversation either starts with or leads to the need to improve their marketing (and more specifically what is usually considered product marketing) to provide support for this approach. They typically mention the need for "better information on our buyers to create more effective messages"