Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is 43% less annoying than the internet.) Less annoying or not, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print marketing and the reality behind ...
Continue reading Got Myths? 3 Misperceptions About Print at Arkansas Graphics, Inc..
