Video conferencing was a relatively foreign concept a few years ago, but in the current fast-paced world that we are now living in, it has become a part of almost every business. There is a reason for the surge in popularity of video conferencing; it makes running a business easier. Many people have wrongly held the notion that video conferencing is the preserve of larger businesses, but this is not true. The cost of standards-based hardware is a fraction of the cost it was three years ago. Using PC based collaborative applications make the cost even less.Small businesses that have adopted video conferencing as part of their business process can testify that it is useful in the following ways:1. Saving on costsVideo conferencing makes it possible for a business to have meetings with customers, employees or partners who are in distant locations without having to travel to those areas. With video conferencing you can make your sales pitches and presentations to prospective clients without having to go directly to where they are. Video conferencing technology has led to the world truly becoming a global village with a business being able to reach out to any part of the world without having to be inhibited by travel costs. In addition, using video conferencing contributes to saving the environment as the amount of carbon emission produced certainly cannot be compared with the amount produced while traveling to the location in question.2. Better business managementFor companies that have more than one branch or have employees working from home, video conferencing makes it possible for the main office to be able to connect with these people. Coordination of activities and face-to-face communication ensure that all effort is geared towards business success.3. Improve customer serviceVideo conferencing facilitates better customer service and can actually exponentially increase the amount of sales done. In an instance where the business is selling products over the internet, it is much easier for a customer to feel safe and actually buy the product. Video conferencing provides a more personalized platform for your business to interact with potential customers leading to more sales.4. Creating balanceThe average work place in modern times is immensely busy and it is really difficult for workers to create a balance between the office and their family. This is made even worse where the workers are required to travel frequently for business. Not only does it bring discord in families, it also wears workers out. Video conferencing creates a solution to this problem by first reducing the number of times workers are required to travel for business, and also making it possible for some employees to opt to telecommute when they need to, for instance mothers with toddlers.Contact us to learn how small business video conferencing might just be the boost your business needs to go to the next level!
