AdSwerve Blog Leading Through Uncertainty: Our Strategic Priorities for Navigating Today's Market

The current economic climate presents a familiar unease for many of you - and it certainly does for me. We're witnessing a level of market instability and volatility not seen with such breadth since the significant market shifts of 2020. As an example, the CBOE Volatility Index (VIX), a key measure of S&P 500 volatility, recently hit its highest level in almost five years, signaling a return to market uncertainty reminiscent of that period. That earlier time underscored a critical truth for all of us: digital agility and the resilience of performance marketing are inextricably linked.