Key takeawaysBot traffic in Adobe Customer Journey Analytics (CJA) counts against your reportable rows, and most organizations are paying for more of it than they realize.Dynamic Datastream Configuration lets you quarantine bot events without touching your implementation code and work alongside segment-based bot filtering for comprehensive coverage.Reducing bot row volume frees up your Customer Journey Analytics capacity for higher-value use cases like content analytics, behavioral analysis, and richer customer journey reporting.
AdSwerve is a Colorado-based digital marketing firm that offers solutions such as cloud discovery, media, and data analytics for digital marketers and agencies.