AdSwerve Blog Enhanced conversions for web and leads: How it works and how to set it up

Key takeawaysEnhanced conversions supplement your existing conversion tracking with hashed, privacy-safe first-party data, helping Google match conversions that would otherwise go unattributed.There are two types: enhanced conversions for web (on-site conversions enriched at the tag level) and enhanced conversions for leads (offline and CRM conversions connected back to the originating website lead).Getting your data right matters: timestamp formatting, time zone inclusion, and uploading all conversions (not just those with a GCLID) are the most common implementation pitfalls.Enhanced conversions and Google Tag Gateway work independently but are stronger together.