AdSwerve Blog Commerce media: Solving for closed-loop attribution

Key takeawaysCommerce media spending is growing, but the ecosystem remains fragmented.Closed-loop measurement is the core value proposition of commerce media, but how you access it depends on your existing stack.The right approach depends on which retailers matter to your brand, how your media ecosystem is structured, and what data you can actually access.This post takes a look at three commerce media strategies: Google's Commerce Media Suite, Amazon Marketing Cloud, and MediaMath (Infillion).Commerce media is one of the fastest-growing channels in digital advertising, but it's also one of the most fragmented.