ADstruc Blog ADstruc Licenses Out-of-Home Buying Platform to Haworth Marketing + Media New York, NY (June 2,...

ADstruc Licenses Out-of-Home Buying Platform to Haworth Marketing + MediaNew York, NY (June 2, 2016) - ADstruc, the leading technology services company for the outdoor advertising industry, recently announced a partnership with Haworth Marketing + Media to license ADstruc's Out-of-Home (OOH) media planning and buying platform, Drive, to the Minneapolis-based agency.Haworth - whose clients include Ben & Jerry's, Dick's Sporting Goods, Alaska Airlines, and St. Jude Children's Research Hospital - will begin powering its OOH programs through ADstruc's cloud-based software immediately. The partnership will modernize and simplify Haworth's OOH processes, leading to efficiencies that will enable its OOH team to focus more on strategy and performance analysis.Scott Slater, Haworth's VP Media Director, remarked, "In ADstruc Drive, we identified an opportunity to streamline our operations, automate redundant processes and apply deeper data sources to our OOH planning and activation. The platform's workflow automation tools foster more strategic planning, which in turn enables our media partners to develop more refined/relevant opportunities. By automating much of our backend operations, the platform enables us to place greater resources against cross channel planning and performance measurement."ADstruc Drive provides media buyers with a comprehensive view of hundreds of thousands of OOH sites across the U.S. through inventory APIs and partnerships with media sellers. The platform's workflow tools automate the RFP process and organize proposals into a sophisticated real-time environment that includes tools for audience targeting and optimization. Drive connects every aspect of the OOH planning and buying process, extending into Proof of Performance and integrations with agency billing systems.John Laramie, CEO of ADstruc, added, "Haworth is one of the smartest agencies in the media industry. Our tools will help their team continue to drive the industry forward and further evolve how OOH is bought and sold. We're excited about the partnership and proud to be working together."The agreement with Haworth, along with the one signed earlier this year with corporate trade agency Active International, when coupled with the growth of ADstruc's existing partnerships, demonstrate a growing shift in the way OOH media is planned, bought and sold as agencies further embrace data and technology, and move toward greater automation.