Adaptly Blog How Direct Response Is Expanding Social's Role as a Conversion Channel

Every brand with an online presence is doing something on social. But what many don't realize is that social channels aren't strictly for upper funnel strategies, like reach and message frequency. Brands can drive stronger business results by spreading their social strategies across all stages of the funnel, including lower-funnel, direct response (DR) tactics. As [...]The post How Direct Response Is Expanding Social's Role as a Conversion Channel appeared first on Adaptly.