Distinguished anthropologist Sally Falk Moore of Harvard was asked, at least once, "What do anthropologists do?" Her reply was, "It's very simple. You walk into a room and ask, "Who are these people and what do they want?" It's about understanding social systems... why they exist and how they work."Not a heckuva lot different than a typical supplier-customer relationship, especially when it's business-to-business! Both parties are trying to figure out what the other party's social system is and how ...
