Would you buy a 200 dollar gift card that only has 50 dollars on it? Starbucks thinks you would and based on sales it looks like they're right. As reported in Adweek the chain offered a holiday gift card constructed out of stainless steel encrusted with Swarovski crystals. Although $200 to purchase and containing only [...]The post Bling Your Way To Branding appeared first on Adlibit!.
