Ad-Lib: Smartly.io acquires London-based Ad-Lib to expand beyond social media advertising

Helsinki-based social advertising platform provider Smartly.io has acquired London-based Google advertising firm Ad-lib.io. While the two companies did not disclose a value for the transaction, the Wall Street Journal reports that the deal is being made for over $100m (£74m). With the acquisition, Smartly aims to integrate Ad-lib's suite of offerings into its own platform. [...] The post Smartly.io acquires London-based Ad-Lib to expand beyond social media advertising appeared first on UKTN | UK Tech News |.