Most people, including men, prefer comfortable lies over uncomfortable truths. It's unfortunate because The Beautiful Truth is liberating and enables a level of freedom you've never felt or experienced before. Some do recognize and attempt to swallow the truth but find it difficult because of their societal gag reflex. Let's examine how to circumvent that. Universal truths ring true when heard. Sometimes that familiar ring is suppressed because of our societal conditioning and we resist that truth because it’s uncomfortable…at first. But, you know that you are now staring the truth squarely in the eyes and are faced with a dilemma. Swallowing The Beautiful Truth requires that we suspend our disbelief and look at the evidence which exists all around us. We’re told not to believe our “lying eyes” but you know your eyes aren’t deceiving you. You’ve seen patterns of behavior repeated over and over and they don’t resemble anything close to the fairy tales you’ve been told at bedtime.A major sticking point is that we as men then have to imagine a life substantially different than the one we’ve been living. But, I have to ask, “How’s the current life you’ve been living working out for you?” That’s what I thought.Now ask yourself what life might look like when you operate from a firm foundation called the truth instead of some bullshit fairy tales that have set you up for failure and were designed to keep you in bondage and subservient to the whims of a gynocentric world.Power is in the moment but it’s critical that truth is part of that moment. It may be uncomfortable, but like a lot of things in life, a little discomfort now saves you a lot of pain later. Now is your moment to reclaim your masculine power. Will you grab it with an iron grip or will you let a little thing like a gag reflex cause you to let it slip away?Gulp.