Sales professionals know that productivity is the golden ticket to the modern era. Today, revenue delivery is more important than ever. With so many tasks and distractions everywhere, it’s easy to lose track of your daily and long-term goals. A sales rep’s time is best spent on revenue-generating activities when only a third of that time goes toward them – 36.6% to be precise. In a world of productivity, it is inefficient to force professionals to spend more than 65% of their working time on tasks that aren’t related to their core objectives. According to the InsideSales study, most sales reps spend as little as 18% of their time managing client relationships. As a result, there is a high probability that you aren’t even taking advantage of the full potential of Zoho CRM because mundane task consume your time. How do you determine if you are maximizing your productivity? A team’s deal-closing rate alone is not an accurate indicator of business growth. It is also important to measure how efficiently they do this. When repetitive and time-consuming tasks are part of your sales cycle, the productivity of your sales time is compromised, putting your revenue at risk. However, only 24.3%...
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