In This Edition: Some key differences between desktop and mobile shoppers, and the importance of a social media calendar. Mobile Commerce vs. Desktop: 7 Differences A recent analysis outlining the key differences between desktop and mobile shopping, including differences in conversion rates. Currently, desktop ecommece shoppers do convert to sales at a higer rate then mobile [...]The post 4word Thinking Digest - December 4, 2014 appeared first on 4word Systems.