Identifying target markets for your brand is critical because your customers are the future success and growth of your business. But who are your customers and how will find more like them?In marketing and branding, demographics play a huge part to formulating a plan. These may seem like just numbers and arbitrary groupings to most people, but their primary purpose is to separate people into specific categories. When branding speaks of a "target market," it is talking about a specific type of person under a set of qualifications that is most likely to be interested in what product is being offered. Even within that category, simply by adding more qualifiers, it is possible to narrow things down even more and further cut up a demographic.Finding your target market is key in creating efficient marketing campaigns, because it allows you to best determine where to commit your resources. This is true online as much as in traditional marketing, because if you're not focused you can waste a lot of time pursuing an audience that will never benefit your business. On the other hand, if you find the right target audience, you can easily create and maintain an incredibly loyal base both locally and online that will sperad your marketing message for you.
