Source: 2Checkout Blog

2Checkout Blog Avoid Lead Purgatory by Using Self-Service Commerce for Your B2B Sales

Software buyers have changed, but the sales process they experience doesn't yet match For decades, software companies have approached business-to-business (B2B) sales mostly by building direct sales forces that pursue big, complex enterprise deals, typically sold into the IT department and carefully monitored by the procurement department. Many companies have become adept at serving these buyers, refining their lead [...]The post Avoid Lead Purgatory by Using Self-Service Commerce for Your B2B Sales appeared first on The 2Checkout Blog| Articles on eCommerce, Payments, CRO and more.

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Mike Pulli's photo - CEO of 2Checkout

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Mike Pulli

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2Checkout is a fintech platform that offers payment processing, risk management and compliance solutions for businesses. Read more