256 Media Blog Keywords are out and user intent is in

If you write a lot of content, it’s tough not to feel a little like Oprah with your keywords sometimes. Marketers want keywords. Strategists want keywords. Clients want keywords. Everyone wants keywords. Except for Google. Google wants to solve searcher’s problems. It wants to understand what the person on the other end is really after. […] The post Keywords are out and user intent is in appeared first on 256.