1plusX Blog Owning Your First-Party Data, Like Axel Springer
Each digital media player will face the impact of upcoming changes differently. Having tactics to cushion these transitions - ranging from the third-party cookie erosion to evolving data privacy laws - will help ensure addressability alongside high-quality, advertiser-valued insights.
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1plusX is a Switzerland-based AI-inherited data management platform that provides solutions such as data onboarding and enrichment, predictive marketing and audience insights.
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