1903 PR Blog Why Securing Local Media Coverage is STILL Essential for a Brand's Strategy

By: Jackie Flaten, 1903 PR In planning and developing a media strategy, going after the biggest fish doesn't always make the most sense when aligning to overall business objectives. In fact, a single minded obsession with getting into top-tier outlets like the New York Times, Wall Street Journal, can derail a media campaign altogether. Your...The post Why Securing Local Media Coverage is STILL Essential for a Brand's Strategy appeared first on 1903 PUBLIC RELATIONS.