ZEFR

ZEFR is a SaaS platform that allows brand and professional rights owners to measure and engage fans of their content and products on YouTube. Read more

1,039 Followers on Owler
1,039 Followers on Owler
1,039 Followers on Owler
1,039 Followers on Owler

ZEFR

ZEFR is a SaaS platform that allows brand and professional rights owners to measure and engage fans of their content and products on YouTube. Read more

Rich Raddon's photo - Co-CEO of ZEFR

Co-CEO

Rich Raddon

CEO Approval Rating

82/100

Founded:

2009

Status:

PrivateIndependent Company

ZEFR TOP COMPETITORS OR ALTERNATIVES

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COMPANY

CEO

CEO RATING

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Tubular Labs is ZEFR's top competitor. Tubular Labs is a Private company that was founded in Mountain View, California in 2012. Tubular Labs operates in the Internet Software industry. Tubular Labs has 23 more employees vs. ZEFR.

Pixability, Inc. has been one of ZEFR's top competitors. Pixability, Inc. is headquartered in Boston, Massachusetts, and was founded in 2008. Pixability, Inc. is in the Advertising & Marketing industry. Pixability, Inc. generates 41% the revenue of ZEFR.

Virool, Inc. is perceived as one of ZEFR's biggest rivals. Virool, Inc. was founded in 2012 in San Francisco, California. Virool, Inc. competes in the Internet Software field. Virool, Inc. generates $71.6M less revenue than ZEFR.

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ZEFR Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Engodo

Sep 2014

Source »
undisclosed
Engodo provides social influence based advertising solutions.

These are all the companies that ZEFR has acquired. ZEFR's latest acquisition was Engodo in Sep 2014. Engodo provides social influence based advertising solutions.

ZEFR Funding History

Since ZEFR was founded in 2009, it has participated in 12 rounds of funding. In total ZEFR has raised $71.7M. ZEFR's last funding round was on Apr 2020 for a total of $2.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Debt - PPP (CARES Act)
Apr 2020
$2M - $5M

U.S. Small Business Administration.

Debt
Feb 2016
$5M
Equity
Sep 2014
$886.9K
Series D
Feb 2014
$30M
Equity
Dec 2012
$277.9K
-

Since ZEFR was founded in 2009, it has participated in 12 rounds of funding. In total ZEFR has raised $71.7M. ZEFR's last funding round was on Apr 2020 for a total of $2.0M

ZEFR Investments

No recent investments found related to ZEFR

These are all the companies that ZEFR has invested in. ZEFR's latest investment was Engodo in Sep 2014. Engodo provides social influence based advertising solutions.

ZEFR News

April 20, 2021socalTECH

Zefr Names New Sales VP

Los Angeles-based Zefr, which provides services to help monitor brand safety and other services for o... See more »
February 25, 2021ExchangeWire

Zefr Selected as Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product Based on WFA and GARM Industry Standards

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to pro... See more »
February 23, 2021socalTECH

Zefr Names New Board Member

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms ... See more »
November 23, 2020Martech News

Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leading contextual data platform for brands and agencies, announced today its integration w... See more »
October 21, 2020Adweek

YouTube Adds Zefr to Measurement Program

Zefr, a contextual data platform for brands and agencies, is teaming up with YouTube on a brand safet... See more »
October 21, 2020Martech Series

Zefr Selected as Brand Safety Reporting Partner by YouTube

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to pro... See more »
October 14, 2020Martech Series

Zefr Appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg

Zefr, the leading independent contextual data platform for brand suitability across YouTube and Faceb... See more »

ZEFR Blogs

August 30, 2018ZEFR Blog

Zefr @ DMEXCO 18

If you are a decision maker in the digital marketing, innovation and technology space, it is likely t... See more »
August 16, 2018ZEFR Blog

Back to School Video Trends

4.5 billion views-who's watching what when? The first day of school. The one day a year when both stu... See more »
August 2, 2018ZEFR Blog

Trending Opportunities: Kids Entertainment

The Power of the Pester In the vast video-sphere of YouTube, there is nothing small about kids entert... See more »
July 26, 2018ZEFR Blog

Scaling YouTube with Machine Learning + Human Review

Inside the Minds of Zefr Technology On this month's episode of Technically Speaking, I got to sit dow... See more »
July 12, 2018ZEFR Blog

Winning the Game with Content Targeting on YouTube

4 ways brands can take advantage of the intersection of video streaming and gaming To talk about the ... See more »
June 28, 2018ZEFR Blog

YouTube TV Shoots and Scores with New Ad Campaign

The 2018 NBA Finals have come and gone. In the end, the Warriors were victorious after meeting the Ca... See more »
June 21, 2018ZEFR Blog

Relevance at Scale with Machine Learning

Inside the Minds of Zefr Technology The key to success in video advertising today? Relevance. It soun... See more »

ZEFR Press Releases

ZEFR Videos

Social Media

ZEFR Headquarters

4101 Redwood Ave

Los Angeles, California90066

1-310-392-3555

Driving Directions »

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ZEFR Summary

ABOUT

Overview

ZEFR is a SaaS platform that allows brand and professional rights owners to measure and engage fans of their content and products on YouTube. ZEFR was founded in 2009. ZEFR's headquarters is located in Los Angeles, California, USA 90066. It has raised...

CEO

ZEFR's Co-CEO, Rich Raddon, currently has an approval rating of 82%. ZEFR's primary competitors are Tubular Labs, Pixability, Inc. & Virool, Inc..

Website

zefr.com

Frequently Asked Questions about ZEFR

  1. When was ZEFR founded?

    ZEFR was founded in 2009
  2. Who is ZEFR's CEO?

    ZEFR's CEO is Rich Raddon
  3. How much revenue does ZEFR generate?

    ZEFR generates $91.8M in revenue
  4. How much funding does ZEFR have?

    ZEFR has historically raised $71.7M in funding
  1. Where is ZEFR's headquarters?

    ZEFR's headquarters is in Los Angeles California, USA
  2. How many employees does ZEFR have?

    ZEFR has 227 employees
  3. What sector does ZEFR operate in?

    ZEFR is in SaaS
  4. Who are ZEFR's competitors?

    ZEFR's top competitors are Tubular Labs, Pixability, Inc., Virool, Inc.