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|Yogscast: Yogscast Jingle Jam drums up millions for charityBristol-based Yogscast - the UK's leading family of YouTube and live-streaming entertainers - has run a festive campaign of such fantastic proportions that they raised a massive £3.8 million for seven charities - including the Wallace and Gromit's Grand Appeal which supports poorly children at the Bristol Children's Hospital. With its YouTube following in the billions, [...]The post Yogscast Jingle Jam drums up millions for charity appeared first on TechSPARK.co.TechSPARK|
|Press Release: Yogscast : Yogscast celebrates over $5 (Â£3.8) million raised for charity With over $5 million raised for charity, it is fair to say December's livestreaming marathon went well.Gamasutra|
|Yogscast: The 2017 Edition Of The Yogscast's Jingle Jam Charity Drive Has Raised $3.4 Million (And Counting)Every December, popular gaming channel The Yogscast teams up with Humble Bundle to offer an Advent calendar of video games to supporters who pledge at least $35 to charity. This tradition, known as Jingle Jam, has returned in 2017, and this year's fundraising drive has cemented itself as the most successful iteration today. With 18 days still left in the campaign, it has already raised more than $3.4 million, which surpasses the $2.6 million pledged during the entirety of Jingle Jam 2016.On each day of December leading up to Christmas, Humble Bundle will reveal a new game that will be available to Jingle Jam backers. The $35 contribution that unlocks those games is split among seven charities: Wallace & Gromit's Grand Appeal, Mental Health Foundation, Cancer Research UK, Whale and Dolphin Conservation, Special Effect, Save the Children, and ILGA. Throughout the month, The Yogscast will support the campaign with at least 12 hours of live streaming each day. In 2017, those streams have proven particularly popular; during the first week of December, The Yogscast was the sixth most-watched channel on Twitch, according to eSports Observer.Visit Tubefilter for more great stories.Tubefilter|
|Yogscast: Yogscast on YouTube vs Twitch and its future as a 'full-blown media company'There was a time when The Yogscast was synonymous with World of Warcraft and Minecraft Let's Play videos. Since then, however, the Bristol-based production firm has grown into a full-blown media company with multiple brands across a variety of digital platforms.Not only does it have a network of over 20 million subscribers, it's also the home of both PlayStation Access and Xbox On. The former might be moving on to pastures new very soon, but the fact Yogscast's worked with both Microsoft and Sony to produce its official YouTube channels speaks volumes about how far it's come since its inception in 2008.Now Yogscast is looking to expand its capabilities as a fully-fledged production agency. "We remain focused on working with our talent-led channels and helping them grow and increase engagement on YouTube, while also launching our own channels into various verticals, be they board games, strategy games, mobile games or kids content," CEO Mark Turpin (pictured below) tells MCV. "However, the past 18 months has also been about building out our live-streaming operation. We've always used Twitch for our December charity streams so it's building on that. Our main Yogscast channel on Twitch has at least three hours of content every day and we have lots of exciting things coming for that and across other Yogscast Twitch channels."Chief revenue officer Rich Keith (below) adds: "Our third priority is building out our production agency arm. Having spent the last nine years learning through trial and error and working closely with YouTube, Twitch and others we've got a pretty good idea for what works in social digital video and we use that knowledge, along with our made-for-purpose studios and production team, to give an edge to our clients, be that managing and producing YouTube channels, running streams or just producing great made-for digital videos."CORPORATE LADDERIndeed, it was that experience which played a crucial role in Yogscast obtaining contracts for both Sony's PlayStation Access channel and Microsoft's Xbox On."We've had an amazing ride with PlayStation Access," says Turpin. "Nathan [Ditum], Dave [Jackson] and Rob [Pearson] plus Holly [Bennett] and the PlayStation UK team have done an incredible job. When they came to us, it had about 250,000 subs and what they were looking for was support, a welcoming environment and some guidance on how the platform works. It's now four years later with nearly 1.4m subs and Holly and the guys are bone fide, class-A YouTube stars. We're really proud of them and what they've achieved with us and are looking forward to seeing where they will take the channel when they strike out on their own."Xbox On, meanwhile, is just at the start of that process with Yogscast, and five months in, the number of minutes being watched on the channel has already seen an annual growth of over 250 per cent, says Keith. Numbers, however, are just one part of the puzzle. "It's about the substance and style of the content the team are putting together," he says. "Xbox On is really flying and has seen tremendous growth since we took it over and blended together a new team and brought [former Official Xbox Magazine editor] Matt Castle in to run it."He continues: "We don't think there's anyone in this space that knows as much as we do about how to grow channels, make video and manage influencers and there's a tremendous value in that for anyone who wants to build communities or simply get more people to watch and engage with their social video content."Managing official channels for both PlayStation and Xbox is arguably quite at odds with the rest of Yogscast's portfolio, which are all largely owned and manned by individual creators unaffiliated with specific companies. However, Turpin says that its experience on both sides of the YouTube fence is precisely what makes Yogscast so well positioned to tackle these official corporate channels."That taps into exactly why we're the best people to deliver these sorts of channels, because we understand the platform, what the audience expects and how to deliver it," he says. TWITCHING SIDESOne of the biggest concerns for YouTube going forward, though, is the number of content creators leaving the service for Twitch. After months of concerns over falling viewing numbers, disappearing subscribers and the much debated curation of its trending content, a lot of YouTubers have been quick to voice their growing frustrations. Yogscast has felt the pinch, too, says Keith: "Our audience is still watching a lot, with average watch time on VODs at around the nine-minute mark, but there's a lot more competition out there and the algorithm, especially on YouTube, promotes the new and the flashy over our kind of long-form rapport-based personality channels."Of course, Twitch isn't a perfect fit for all YouTubers, but there's no denying the platform has become an increasingly attractive place in the wake of YouTube's ongoing issues. In the last three months alone, it's launched its new IRL category, where creators can stream non-gameplay content from their everyday lives, as well as its new Communities feature to help aid discoverability. Then, just last month Twitch announced it's going to start selling games and in-game content directly this spring, with streamers earning five per cent of sales that originate from their own channel pages. That's a huge shift in the relationship between games publishers and their community of influencers, but Keith says it's unlikely to have a direct effect on Yogscast's future: "I don't think it'll have much of an impact for us as a business, however it's an interesting experiment and shows a lot of intent from Twitch and Amazon about their plans."For now, Twitch and YouTube hold equal weight for Yogscast: "Twitch is hugely important for us and we have exciting announcements about what we're doing coming soon. However we remain fully committed to growing our existing YouTube channels and bringing more into the fold, whether by signing them up or launching new ones. Our Yogscast audience is extremely loyal and we engage with them not just on YouTube but in streams, at live events and our social channels."Keith adds: "We've successfully diversified over the past three or four years so our business isn't dependent on YouTube. We have a great relationship with the YouTube teams in the UK and the US and understand the struggles they've had to keep everyone - creators and viewers - happy."For Turpin, both platforms still have room for improvement. Over the next couple of years, he predicts that "both will continue to try to find additional ways to engage audiences through empowering the creators on their platforms to create innovative content."As for Yogscast's future, Keith says its main priority is expanding its production agency operation: "We're looking to work with anyone in the games and geek space looking to create timely, entertaining social digital video for whatever platform. Our services run from giving advice and direction to producing videos and streams to the full-monty of full production and channel management, as with Xbox On."MCV UK|
|Yogscast: Yogscast raises $2.5m in festive charity driveSix charities will receive a share of Humble Bundle revenueGamesIndustry|
|Yogscast: Bristol-based video-gaming YouTubers The Yogscast raise over $1million for charity...Each year since 2011, gaming YouTubers The Yogscast celebrate the run up to Christmas with a live stream to raise money for charity. During December the 'Jingle Jam' features members of the Yogscast and guests giving up their time to live stream on twitch.tv/yogscast for up to nine hours a day a day, every day. They've only [...]The post Bristol-based video-gaming YouTubers The Yogscast raise over $1million for charity... appeared first on TechSPARK.TechSPARK|
|Yogscast: Yogscast to manage Xbox's YouTube channel, OXM's Matt Castle put in chargeYouTube specialists Yogscast will manage and produce Xbox's official UK channel - Xbox On.Xbox On was previously produced by Attention Seekers and boasts 143,000 subscribers. It will relaunch later this month, headed up by Official Xbox Magazine's Matt Castle, current presenter BennyCentral and Yogscast's head of production Adrian Ruiz-Langan.Yogscast also operates PlayStation's official channel, PlayStation Access."We're really excited to be partnering with Microsoft on the Xbox On channel," said Yogscast chief executive Mark Turpin. "We have agreed a bold new future for the Xbox On brand and can't wait to get started on it."It's a real mark of confidence from Microsoft and it demonstrates that our knowledge of the market, wealth of talent in the team and the experience in building the Yogscast and other branded channels puts us in unique position to deliver original gaming content on social video channels like YouTube and Twitch."An Xbox spokesperson said: "We are very grateful to Attention Seekers, who have done a fantastic job establishing Xbox On over the last year and a half, successfully building and engaging with a passionate community of fans. "Xbox On is now set for the next stage of its evolution and development with Yogscast, whose expertise in the YouTube space and knowledge of gaming are unrivalled. We look forward to partnering with them and taking Xbox On from strength to strength."MCV UK|
Screengrabs of how the Yogscast site has evloved. (Click to expand)
Owler has collected 5 screenshots of Yogscast's website since Sep 2016. The latest Yogscast website design screenshot was captured in Aug 2017.
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