Vitacost

Vitacost operates as an online retailer of vitamins, supplements and organic grocery products. Read more

1,782 Followers on Owler
1,782 Followers on Owler
1,782 Followers on Owler
1,782 Followers on Owler

Vitacost

Vitacost operates as an online retailer of vitamins, supplements and organic grocery products. Read more

Jeffrey J Horowitz's photo - CEO of Vitacost

CEO

Jeffrey J Horowitz

CEO Approval Rating

71/100

Founded:

1994

Status:

PrivateSubsidiary of Kroger Co.

Est. Annual Revenue
Est. Employees
Sector

E-commerce

VITACOST TOP COMPETITORS OR ALTERNATIVES

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COMPANY

CEO

CEO RATING

EMPLOYEES

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GNC is the top competitor of Vitacost. GNC is a Public company that was founded in Pittsburgh, Pennsylvania in 1935. GNC operates in the Food and Grocery Retail industry. GNC has 3,600 more employees vs. Vitacost.

Herbalife Nutrition is seen as one of Vitacost's biggest rivals. Herbalife Nutrition was founded in Los Angeles, California} in 1980. Herbalife Nutrition is in the Personal Products field. Compared to Vitacost, Herbalife Nutrition generates $5.3B more revenue.

USANA is perceived as one of Vitacost's biggest rivals. USANA was founded in 1992, and is headquartered in Salt Lake City, Utah. USANA competes in the Personal Products field. USANA generates $645.1M more revenue vs. Vitacost.

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Growth Score - 1/1

Is 800 a good estimate for Vitacost's Employee count?

Vitacost Acquisitions

No recent acquisitions found related to Vitacost

Vitacost Funding History

Since Vitacost was founded in 1994, it has participated in 1 round of funding. In total Vitacost has raised $132.0M. Vitacost's funding round was on Sep 2009 for a total of $132.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

IPO
Sep 2009
$132M

Since Vitacost was founded in 1994, it has participated in 1 round of funding. In total Vitacost has raised $132.0M. Vitacost's funding round was on Sep 2009 for a total of $132.0M

Vitacost Investments

No recent investments found related to Vitacost

Vitacost News

June 27, 2017NutraIngredients

Vitacost debuts new branding with simplified packaging to make supplement buying 'easier'

Online retailer Vitacost.com is aiming to boost transparency and consumer understanding with a re-lau... See more »
May 23, 2017EPR Retail News

Vitacost.com wins two top awards in the 2017 ConsumerLab.com Survey of Vitamin and Supplement Users

Vitacost.com named #1 Rated On-Line Supplement Merchant and #1 Rated Internet/Catalog Brand Based on ... See more »
September 16, 2014INTERNET RETAILER

Vitacost is the fastest Top 100 retailer at responding to shoppers on social media

The retailer’s average response time was 97 seconds, according to the Internet Retailer-exclusive Con... See more »
September 12, 2014DRUG STORE NEWS

Kroger asks chief supply chain officer Kevin Dougherty to lead Vitacost.com division

Michael JohnsenKroger has tapped Kevin Dougherty, formerly group VP and chief supply chain officer, t... See more »
August 20, 2014AMERICAN BANKING NEWS

vitacost.com major shareholder Acquires 34,428,366 Shares of Stock (VITC)

vitacost.com (NASDAQ:VITC) major shareholder Co Kroger purchased 34,428,366 shares of the company’s s... See more »
August 19, 2014CHARLOTTE BUSINESS JOURNAL

Kroger completes purchase of Vitacost.com

Supermarket chain The Kroger Co. has completed its purchase of Vitacost.com Inc., which has more than... See more »
August 18, 2014RETAILING TODAY

Kroger bolsters position in nutrition and wellness products space

Vivian LeeJust a month and a half after Kroger announced plans to acquire e-commerce retailer Vitacos... See more »

Vitacost Blogs

December 17, 2020Vitacost Blog

Chocolate Bark Holiday Cookies

Use your favorite crispy boxed cookies, drizzle on melted dark chocolate, sprinkle with dried fruit a... See more »
December 17, 2020Vitacost Blog

The 5 Healthiest Nuts You Can Eat

Nuts are an incredibly nutritious – and delicious – addition to any diet. Learn from a registered die... See more »
December 17, 2020Vitacost Blog

Festive Holiday Hot Mulled Wine

Hot mulled wine warms your body and spirit, is a delight to make and just feels right this time of ye... See more »
December 16, 2020Vitacost Blog

How Exercise Can Help With Anxiety

Research shows that just 2 to 2.5 hours per week of moderate to intense exercise can help you manage ... See more »
December 16, 2020Vitacost Blog

DIY Scented Pinecones

Collect the pinecones from your yard and turn them into the perfect festive flair for your home. Scen... See more »
December 16, 2020Vitacost Blog

5 Women’s Health & Wellness New Year’s Resolutions for 2021

You may have the best intentions with your New Year’s resolutions but a scant eight percent of the po... See more »
December 15, 2020Vitacost Blog

What Does “Non Toxic” Really Mean, When it Comes to Skin Care?

If you aspire to a safer beauty regimen, switching to non-toxic skin care products and makeup is the ... See more »

Vitacost Press Releases

October 12, 2017GlobalNewswire

Vitacost ROOT² Supplement Named 2017 CPG Editor's Choice Award Finalist by Informa's SupplySide

New Formula Named Among Top CPG Products for Innovation and Market Impact... See more »
June 26, 2017GlobalNewswire

Vitacost.com Unveils New Branding for Private-Label Supplements

Award-Winning Supplements Undergo a Major Packaging Makeover... See more »
August 19, 2014PR-INSIDE

Vitacost.com, Inc. - Company Capsule - New Market Report

(PR-inside.com) Canadean's "Vitacost.com, Inc. - Company Capsule" contains in depth information and d... See more »

Vitacost Videos

February 1, 2019Vitacost Youtube Channel

"Vitacost Commercial - Meditation" on YOUTUBE

February 1, 2019Vitacost Youtube Channel

"Vitacost Commercial - Grandparent" on YOUTUBE

February 1, 2019Vitacost Youtube Channel

"Vitacost Commercial - Yoga" on YOUTUBE

February 1, 2019Vitacost Youtube Channel

"Be Healthy, Be Happy!" on YOUTUBE

April 3, 2018Vitacost Youtube Channel

"Vitacost Blogger: Kendra Cardoza" on YOUTUBE

Social Media

Vitacost Headquarters

5400 Broken Sound Boulevard NW Suite 500

Boca Raton, Florida33487

561-982-4180

Driving Directions »

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Vitacost Summary

ABOUT

Overview

Vitacost operates as an online retailer of vitamins, supplements and organic grocery products. Vitacost was founded in 1994. Vitacost's headquarters is located in Boca Raton, Florida, USA 33487. It has raised 132.0M in 1 round. The latest round was in...

CEO

Vitacost's CEO, Jeffrey J Horowitz, currently has an approval rating of 71%. Vitacost's primary competitors are GNC, Herbalife Nutrition & USANA.

Website

vitacost.com

Frequently Asked Questions about Vitacost

  1. When was Vitacost founded?

    Vitacost was founded in 1994
  2. Who is Vitacost's CEO?

    Vitacost's CEO is Jeffrey J Horowitz
  3. How much revenue does Vitacost generate?

    Vitacost generates $487M in revenue
  4. How much funding does Vitacost have?

    Vitacost has historically raised $132M in funding
  1. Where is Vitacost's headquarters?

    Vitacost's headquarters is in Boca Raton Florida, USA
  2. How many employees does Vitacost have?

    Vitacost has 800 employees
  3. What sector does Vitacost operate in?

    Vitacost is in E-commerce
  4. Who are Vitacost's competitors?

    Vitacost's top competitors are GNC, Herbalife Nutrition, USANA