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Collective

Visto is a SaaS-based advertising platform that allows enterprises to plan and optimize digital advertising across online platforms and devices. Read more

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Founded:

2015

Status:

PrivateIndependent Company

COLLECTIVE TOP COMPETITORS OR ALTERNATIVES

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MobFox is Collective's biggest rival. MobFox was founded in 2010, and is headquartered in Vienna, Vienna. MobFox competes in the Advertising & Marketing industry. MobFox generates $102.2M less revenue vs. Collective.

Smaato is one of Collective's top competitors. Smaato's headquarters is in San Francisco, California, and was founded in 2005. Like Collective, Smaato also works within the SaaS sector. Smaato generates 25% of Collective's revenue.

MoPub is seen as one of Collective's top competitors. MoPub is a Private company that was founded in 2010 in San Francisco, California. Like Collective, MoPub also works within the Online Advertising sector. Compared to Collective, MoPub has 25 more employees.

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Growth Score - 1/1

Is 150 a good estimate for Collective's Employee count?

Collective Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION

-

Web TV Enterprise

Mar 2011

Source »
undisclosed
-

-

OggiFinogi

Feb 2011

Source »
undisclosed
-

-

Personifi

Jun 2008

Source »
undisclosed
-

These are all the companies that Collective has acquired. Collective has acquired 3 companies and its latest acquisition was Web TV Enterprise in Mar 2011.

Collective Funding History

Since Collective was founded in 2015, it has participated in 6 rounds of funding. In total Collective has raised $122.9M. Collective's last funding round was on Jan 2018 for a total of $0

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Equity
Jan 2018
--
Equity
Jun 2016
$34M
Equity
May 2013
$16.4M
-
Series C
Apr 2013
$50M
Series B
Apr 2009
$20M

Since Collective was founded in 2015, it has participated in 6 rounds of funding. In total Collective has raised $122.9M. Collective's last funding round was on Jan 2018 for a total of $0

Collective Investments

No recent investments found related to Collective

These are all the companies that Collective has invested in. Collective has invested 3 companies and its latest investment was Web TV Enterprise in Mar 2011.

Collective News

September 29, 2020VentureBeat

Collective launches to be the ultimate 'back office' platform for freelancers

Collective launches out of stealth today with $8.65 million in funding to be the ultimate 'back offic... See more »
September 29, 2018Martech Series

Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting

API Connections to Facebook, Amazon, Appnexus and Neustar Enhance Advertisers' Ability to Optimize Pe... See more »
June 22, 2018Martech Series

Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive Test Featuring Multiple Formats KPI's, Execution Platforms and Publishers Shows up to 10x I... See more »
March 1, 2018AdExchanger

Kerry Bianchi On The Shift From Service To Software

AdExchanger |Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here... See more »
February 26, 2018Martech Series

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platfor... See more »
January 17, 2018FinSMEs

Visto Receives Investment from Zeta Global

Visto, a NYC-based Enterprise ad hub for programmatic media, received an investment from Zeta Global.... See more »
November 20, 2017Martech Series

Visto Announces New Executive Team with Focus on Driving Innovation in Transparent Ad Tech Solutions

Technology, Finance And Marketing Leadership Additions Position Visto For Accelerated Growth Advertis... See more »

Collective Blogs

September 20, 2016Collective Blog

The Key To Transparency Is Technology, Not Simply Terms And Conditions

VIA MEDIAPOST Marketers have been clamoring for more transparency and accountability, a movement unde... See more »
February 8, 2016Collective Blog

To Reach Likely Voters, Political Advertisers Must Move Beyond First-Party Data

Written by Peter Pasi, VP of Political Sales Borrell Associates predicts candidates will spend $1 bil... See more »
December 8, 2015Collective Blog

INTEGRAL AD SCIENCE LAUNCHES CERTIFIED VIEWABILITY PARTNER PROGRAM

MarketwiredIntegral Ad Science, the leader in quantifying digital media quality, today announced its ... See more »
December 4, 2015Collective Blog

What's Hot and What's Not

With the rapidly changing digital industry, it's essential for marketers to be on top of the ever evo... See more »
November 19, 2015Collective Blog

THE MARKETING PINATA: A QUICK LOOK AT MULTI-TOUCH ATTRIBUTION

Three children are at a party, waiting to swing at a piñata. The first child takes a swing, causing s... See more »
November 19, 2015Collective Blog

The Marketing Piñata: A Quick Look at Multi-touch Attribution

By Todd Ghidaleson, Product Solutions DirectorThree children are at a party, waiting to swing at a pi... See more »
November 11, 2015Collective Blog

Viewability, Ad Fraud, Privacy - Oh My!

At the ANA Masters of Marketing in October, Collective had the opportunity to poll attendees as part ... See more »

Collective Press Releases

May 3, 2018PRWeb

Visto and the 4A's Foundation Now Accepting Applications for the 2018 Bill Caspare Memorial Fund Diversity Scholarship

Fourth annual award honors digital industry trailblazer by supporting diversity in the next generatio... See more »
October 3, 2017PR Newswire

Collective and the 4A's Foundation Announce the 2017 Winner of The Collective Bill Caspare Memorial Fund Scholarship

NEW YORK, Oct. 3, 2017 /PRNewswire/ -- Collective, the technology company bringing transparency to pr... See more »
May 24, 2017PR Newswire

Collective Opens 2017 Bill Caspare Memorial Fund Diversity Scholarship Call for Applications

NEW YORK, May 24, 2017 /PRNewswire/ -- Advertising technology provider Collective today announced tha... See more »
March 7, 2017Business Wire

Collective is a Vendor to Watch on Gartner's 2017 Digital Marketing Hub Magic Quadrant for its Visto Technology

NEW YORK--(BUSINESS WIRE)--Collective has been named in Gartner's annual Digital Marketing Hub Magic ... See more »
April 6, 2016PR Newswire

FourthWall Media And Collective Partner To Enrich Digital Advertising With Television Viewing Data

DULLES, Va. and NEW YORK, April 6, 2016 /PRNewswire/ -- FourthWall Media®, the largest independent so... See more »
November 6, 2015MARKETWIRED

Collective Extends the Collective Bill Caspare Memorial Fund Submission Deadline to November 25

NEW YORK, NY--(Marketwired - Nov 6, 2015) -... See more »

Collective Videos

July 31, 2015Visto Vimeo Channel

"Collective VISTO Demo" on VIMEO

Cast: Visto... See more »
June 18, 2015Visto Vimeo Channel

"VISTO INTRO" on VIMEO

Cast: Visto... See more »

Social Media

Collective Headquarters

250 Hudson Street 4th floor

New York, New York10013

646-480-5140

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Collective Summary

ABOUT

Overview

Visto is a SaaS-based advertising platform that allows enterprises to plan and optimize digital advertising across online platforms and devices. Collective was founded in 2015. Collective's headquarters is located in New York, New York, USA 10013. It ...

Frequently Asked Questions about Collective

  1. When was Collective founded?

    Collective was founded in 2015
  2. How much revenue does Collective generate?

    Collective generates $136.3M in revenue
  3. How much funding does Collective have?

    Collective has historically raised $122.9M in funding
  4. Where is Collective's headquarters?

    Collective's headquarters is in New York New York, USA
  1. How many employees does Collective have?

    Collective has 150 employees
  2. What sector does Collective operate in?

    Collective is in IT Services, Online Advertising, SaaS
  3. Who are Collective's competitors?

    Collective's top competitors are MobFox, Smaato, MoPub