TripleLift

TripleLift is a New York-based programmatic advertising platform that allows brands to amplify their content through in-feed native ads. Read more

1,191 Followers on Owler
1,191 Followers on Owler
1,191 Followers on Owler
1,191 Followers on Owler

TripleLift

TripleLift is a New York-based programmatic advertising platform that allows brands to amplify their content through in-feed native ads. Read more

Eric Berry's photo - Co-Founder & CEO of TripleLift

Co-Founder & CEO

Eric Berry

CEO Approval Rating

86/100

TRIPLELIFT TOP COMPETITORS OR ALTERNATIVES

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Sharethrough is TripleLift's top competitor. Sharethrough was founded in 2007 in San Francisco, California. Sharethrough competes in the Online Advertising field. Sharethrough generates $160M less revenue than TripleLift.

Choozle is perceived as one of TripleLift's biggest rivals. Choozle's headquarters is in Denver, Colorado, and was founded in 2012. Like TripleLift, Choozle also competes in the Online Advertising industry. Choozle generates 15% of TripleLift's revenue.

SmartyAds is one of TripleLift's top competitors. SmartyAds is a Private company that was founded in New York, New York in 2013. Like TripleLift, SmartyAds also competes in the Digital Marketing & Publishing field. SmartyAds has 170 fewer employees vs. TripleLift.

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Growth Score - 1/1

Is $225M a good estimate for TripleLift's revenue?

TripleLift Acquisitions

No recent acquisitions found related to TripleLift

TripleLift Funding History

Since TripleLift was founded in 2012, it has participated in 4 rounds of funding. In total TripleLift has raised $18.6M. TripleLift's last funding round was on Apr 2020 for a total of $2.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Debt - PPP (CARES Act)
Apr 2020
$2M - $5M

U.S. Small Business Administration.

Series B
May 2015
$10.5M
Series A
Nov 2013
$4M
Seed
Mar 2013
$2.1M

Since TripleLift was founded in 2012, it has participated in 4 rounds of funding. In total TripleLift has raised $18.6M. TripleLift's last funding round was on Apr 2020 for a total of $2.0M

TripleLift Investments

No recent investments found related to TripleLift

TripleLift News

March 30, 2021Marketing Dive

Programmatic platform TripleLift sells majority stake for reported $1.4B

The sale to Vista Equity Partners comes as marketing mergers and acquisitions activity picks up, incl... See more »
March 29, 2021FinSMEs

TripleLift Receives Majority Investment from Vista Equity Partners

TripleLift, a NYC-based advertising technology...... See more »
March 29, 2021MediaPost

Ad-Tech Firm TripleLift Acquired By Private Equity Firm

TripleLift, a pioneering ad-tech company utilizing computer vision and machine learning to optimize d... See more »
March 29, 2021PE Hub Network

Vista to invest in adtech company TripleLift

Vista Equity Partners has agreed to make a majority investment in TripleLift, an advertising technolo... See more »
March 29, 2021FinanzNachrichten

AdTech Leader TripleLift Announces Majority Investment from Vista Equity Partners

Partnership to Accelerate Global Product Expansion and Innovation in CTV NEW YORK, March 29, 2021 /PR... See more »
December 23, 2020Beet TV

TripleLift's Eifler

If new ad formats hold the key to increased media revenue, Andrew Eifler is throwing the kitchen sync... See more »
November 20, 2020Pulse2.0

TripleLift Surpasses $1 Billion Dollar In Lifetime Ad Spend

TripleLift - a rapidly growing ad tech company - announced that it exceeded $1 billion in lifetime ad... See more »

TripleLift Blogs

March 24, 2021TripleLift Blog

A Nickel's Worth of Freestar Advice: Insights from CEO Kurt Donnell

Welcome to TripleLift's Publisher Spotlight Series. Every month we share an interview with one of our... See more »
March 10, 2021TripleLift Blog

TripleLift is the Go-To Alternative for Social Platforms

In 2020, we saw hundreds of brands and small businesses pull ads from social platforms after it becam... See more »
March 9, 2021TripleLift Blog

The Unsteady State: A Renewed Look Into The Longevity of Yield Management

The Ad Tech industry is as dynamic as ever. Market shifts occur every day through audience behaviors,... See more »
March 5, 2021TripleLift Blog

Google's Affinity & In-Market Audiences are Now Available on TripleLift's Inventory Globally

We are excited to announce that as of March 2021, TripleLift advertisers can apply Google's Affinity ... See more »
March 3, 2021TripleLift Blog

Protected: Publishers: What you need to know about Apple's iOS 14 Update

There is no excerpt because this is a protected post.The post Protected: Publishers: What you need to... See more »
February 23, 2021TripleLift Blog

Protected: The Real Cost of Fraud and Low Quality Environments

There is no excerpt because this is a protected post.The post Protected: The Real Cost of Fraud and L... See more »
February 23, 2021TripleLift Blog

Protected: The Advantage of Quality Scale

There is no excerpt because this is a protected post.The post Protected: The Advantage of Quality Sca... See more »

TripleLift Press Releases

March 19, 2019GlobeNewswire

TripleLift Enters Australia and New Zealand

Opens office with core team experienced in programmaticOpens office with core team experienced in pro... See more »
January 31, 2019Business Wire

Native Advertising SSP TripleLift Adopts The Trade Desk's Unified ID Solution

NEW YORK--(BUSINESS WIRE)--TripleLift, the industry's largest comScore ranked native advertising comp... See more »
January 9, 2019CentralCharts

TripleLift Names Leading Product Executive Andrew Eifler as SVP

NEW YORK, Jan. 09, 2019 (GLOBE NEWSWIRE) -- TripleLift, the world’s largest native advertising platfo... See more »
January 9, 2019streetinsider

TripleLift Names Leading Product Executive Andrew Eifler as SVP

NEW YORK, Jan. 09, 2019 (GLOBE NEWSWIRE) -- TripleLift, the world’s largest native advertising platfo... See more »
October 19, 2017Business Press 24

Flashtalking Partners with TripleLift on Dynamic Creative Solutions for Native Advertising

NEW YORK, NY -- (Marketwired) -- 10/19/17 -- Flashtalking, the leading global independent platform fo... See more »
March 21, 2017PR Newswire

TripleLift Delivers Advanced Programmatic Real-Time Advertising with VoltDB

BEDFORD, Mass., March 22, 2017 /PRNewswire/ -- VoltDB, the enterprise-class database that powers busi... See more »
October 30, 2016PR Newswire

Adelphic Partners with TripleLift to Unveil a Self-Serve Native Workflow

WALTHAM, Mass., Oct. 31, 2016 /PRNewswire/ -- Adelphic, the leading mobile and cross-channel demand s... See more »

TripleLift Videos

February 23, 2021TripleLift Youtube Channel

"Dynamic Templating" on YOUTUBE

February 22, 2021TripleLift Youtube Channel

"Feel Good Friday: Pilates Strength 2.19" on YOUTUBE

December 9, 2020TripleLift Youtube Channel

"Raise Your Content To The Third Power" on YOUTUBE

December 9, 2020TripleLift Youtube Channel

"Exchange Traded Deals by TripleLift" on YOUTUBE

December 9, 2020TripleLift Youtube Channel

"Who is TripleLift?" on YOUTUBE

October 8, 2020TripleLift Youtube Channel

"Triple Lock Promise" on YOUTUBE

Social Media

TripleLift Headquarters

400 Lafayette Street Floor 5

New York, New York10003

Driving Directions »

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TripleLift Summary

ABOUT

Overview

TripleLift is a New York-based programmatic advertising platform that allows brands to amplify their content through in-feed native ads. TripleLift was founded in 2012. TripleLift's headquarters is located in New York, New York, USA 10003. It has rais...

CEO

TripleLift's Co-Founder & CEO, Eric Berry, currently has an approval rating of 86%. TripleLift's primary competitors are Sharethrough, Choozle & SmartyAds.

Website

triplelift.com

Frequently Asked Questions about TripleLift

  1. When was TripleLift founded?

    TripleLift was founded in 2012
  2. Who is TripleLift's CEO?

    TripleLift's CEO is Eric Berry
  3. How much revenue does TripleLift generate?

    TripleLift generates $225M in revenue
  4. How much funding does TripleLift have?

    TripleLift has historically raised $18.6M in funding
  1. Where is TripleLift's headquarters?

    TripleLift's headquarters is in New York New York, USA
  2. How many employees does TripleLift have?

    TripleLift has 320 employees
  3. What sector does TripleLift operate in?

    TripleLift is in Digital Marketing & Publishing, Online Advertising, Internet Software
  4. Who are TripleLift's competitors?

    TripleLift's top competitors are Sharethrough, Choozle, SmartyAds