Trax

Trax is a Singapore-based retail analytics company that provides computer vision, image recognition and shelf monitoring systems to retail and consumer goods sectors. Read more

859 Followers on Owler
859 Followers on Owler
859 Followers on Owler
859 Followers on Owler

Trax

Trax is a Singapore-based retail analytics company that provides computer vision, image recognition and shelf monitoring systems to retail and consumer goods sectors. Read more

Justin Behar's photo - CEO of Trax

CEO

Justin Behar

CEO Approval Rating

83/100

Founded:

2010

Status:

PrivateIndependent Company

TRAX TOP COMPETITORS OR ALTERNATIVES

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GoSpotCheck is seen as one of Trax's biggest rivals. GoSpotCheck was founded in 2011 in Denver, Colorado. GoSpotCheck operates in the Application Software industry. GoSpotCheck generates $67.8M less revenue than Trax.

YOOBIC is one of Trax's top competitors. YOOBIC was founded in 2013, and its headquarters is in London, England. YOOBIC operates in the Application Software industry. YOOBIC has 650 fewer employees than Trax.

Vispera is one of Trax's top rivals. Vispera was founded in 2014, and is headquartered in Istanbul, İstanbul. Like Trax, Vispera also operates in the Artificial Intelligence (AI) space. Vispera generates $76.3M less revenue vs. Trax.

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Trax Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Survey.com

Mar 2020

Source »
undisclosed
Survey develops a SaaS-based platform that offers data collection, surveying and merchandising solutions for the retail industry.
Qopius Technology SAS

Feb 2020

Source »
undisclosed
Qopius develops an AI-based platform that offers image recognition, inventory management and product geolocation solutions to retailers.
CVDM Solutions SAS

Jul 2019

Source »
undisclosed
Planorama is a provider of image recognition, merchandizing and in-store measurement solutions for the retail industry.
Quri, Inc.

Jan 2018

Source »
undisclosed
Quri is a retail intelligence platform that offers real-time visibility into the performance of products and promotions in retail stores.

These are all the companies that Trax has acquired. Trax has acquired 4 companies and its latest acquisition was Survey.com in Mar 2020. Survey develops a SaaS-based platform that offers data collection, surveying and merchandising solutions for the retail industry.

Trax Funding History

Since Trax was founded in 2010, it has participated in 9 rounds of funding. In total Trax has raised $1.0B. Trax's last funding round was on Apr 2021 for a total of $640.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Series E
Apr 2021
$640M

SoftBank Vision Fund 2

Series D
Jul 2019
$100M
-
Venture Round
Jun 2018
$125M
Equity
Jun 2017
$64M
Equity
Feb 2017
$19.5M

Since Trax was founded in 2010, it has participated in 9 rounds of funding. In total Trax has raised $1.0B. Trax's last funding round was on Apr 2021 for a total of $640.0M

Trax Investments

No recent investments found related to Trax

These are all the companies that Trax has invested in. Trax has invested 4 companies and its latest investment was Survey.com in Mar 2020. Survey develops a SaaS-based platform that offers data collection, surveying and merchandising solutions for the retail industry.

Trax News

April 8, 2021e27

Singapore unicorn Trax bags US$640M Series E to expand retail-tech platform

Trax, a Singapore-based company harnessing computer vision to provide vision and analytics tools for ... See more »
April 7, 2021MarketScreener

Vision Fund 2, BlackRock lead $640 million funding in tech firm Trax

(marketscreener.com) Image recognition technology provider Trax said on Wednesday it had raised $640 ... See more »
April 7, 2021Globes

Retail analytics company Trax raises $640m at $2b valuation

An estimated half of the amount raised in this round was part of a secondary offering for the purchas... See more »
April 7, 2021CTech

Israeli-founded Trax completes $640 million series E at $2.25 billion valuation

Softbank and Blackrock lead the investment round that the company hopes will help make it a market le... See more »
March 5, 2021Retail Times

Trax and Roamler partner to launch crowd-based store auditing service for CPG companies in Europe

Trax, a leading global provider of computer vision solutions and analytics for retail, and Roamler, a... See more »
February 24, 2021The Shelby Report

Trax Forms Inaugural Advisory Board Of Retail And CPG Leaders

Denver, Colorado-based Trax, a global provider of computer vision solutions and analytics for retail,... See more »
January 20, 2021Globes

Trax plans New York IPO at $2b valuation, Israel layoffs

The retail analytics and inventory management company says the Israel layoffs are part of restructuri... See more »

Trax Press Releases

December 6, 2020ASIA TODAY

Trax Launches Retail Watch in China to Enable Grocery Retailers to Raise Product Availability and Store Execution Standards

Dec 06, 2020Picture: New locally developed shelf-monitoring robot deployed as part of a total store, ... See more »
August 12, 2020PRWeb

Trax Pioneers Artificial Intelligence-Driven Dynamic Merchandising to Help CPG Brands and Retailers Keep Products on Shelves

New merchandising service combines computer vision and machine learning with an on-demand workforce t... See more »
October 28, 2019PR Newswire

Swiftair mobilizes their maintenance with TRAX eMobility Apps

MIAMI, Oct. 28, 2019 /PRNewswire/ -- Swiftair is a dynamic company with impressive plans for improvem... See more »
July 22, 2019PR Newswire Asia

Trax Closes US$100 Million Investment Round Led by HOPU Investments

SINGAPORE, July 23, 2019 /PRNewswire/ -- Trax, the leading provider of computer vision and analytics ... See more »
April 4, 2019StreetInsider

Trax and IRI Form Alliance to Enhance CPG Shelf Execution

CHICAGO and SINGAPORE, April 4, 2019 /PRNewswire/ -- Trax, the leading provider of computer vision so... See more »
February 20, 2019PR Newswire

Maldivian completes its entire fleet integration into TRAX eMRO

MIAMI, Feb. 20, 2019 /PRNewswire/ -- Maldivian, the national airline of the Maldives, and a division ... See more »
January 9, 2019PR NewsWire Sys-Con Media

Trax Announces Partnership With Google Cloud to Digitize Retail Stores

NEW YORK, Jan. 9, 2019 /PRNewswire/ -- Trax, the leading provider of computer vision solutions for re... See more »

Trax Videos

Social Media

Trax Headquarters

65 Chulia Street No. 19-01 OCBC Centre

Singapore, Central Singapore049513

65-6224-9145

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Trax Summary

ABOUT

Overview

Trax is a Singapore-based retail analytics company that provides computer vision, image recognition and shelf monitoring systems to retail and consumer goods sectors. Trax was founded in 2010. Trax's headquarters is located in Singapore, Central Singa...

CEO

Trax's CEO, Justin Behar, currently has an approval rating of 83%. Trax's primary competitors are GoSpotCheck, YOOBIC & Vispera.

Website

traxretail.com

Frequently Asked Questions about Trax

  1. When was Trax founded?

    Trax was founded in 2010
  2. Who is Trax's CEO?

    Trax's CEO is Justin Behar
  3. How much revenue does Trax generate?

    Trax generates $80.8M in revenue
  4. How much funding does Trax have?

    Trax has historically raised $1B in funding
  1. Where is Trax's headquarters?

    Trax's headquarters is in Singapore Central Singapore, SG
  2. How many employees does Trax have?

    Trax has 850 employees
  3. What sector does Trax operate in?

    Trax is in Artificial Intelligence (AI), Analytics
  4. Who are Trax's competitors?

    Trax's top competitors are GoSpotCheck, YOOBIC, Vispera