Traackr

Traackr develops a software platform enabling brands to scale influencer programs by consolidating discovery, management and performance analytics. Read more

921 Followers on Owler
921 Followers on Owler
921 Followers on Owler
921 Followers on Owler

Traackr

Traackr develops a software platform enabling brands to scale influencer programs by consolidating discovery, management and performance analytics. Read more

Pierre-Loic Assayag's photo - Co-Founder & CEO of Traackr

Co-Founder & CEO

Pierre-Loic Assayag

CEO Approval Rating

83/100

Founded:

2006

Status:

PrivateIndependent Company

TRAACKR TOP COMPETITORS OR ALTERNATIVES

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TapInfluence is Traackr's top competitor. TapInfluence was founded in 2009 in Winter Park, Florida. TapInfluence competes in the Artificial Intelligence (AI) field. TapInfluence generates $8.6M less revenue than Traackr.

HYPR is perceived as one of Traackr's biggest rivals. HYPR's headquarters is in New York, New York, and was founded in 2013. Like Traackr, HYPR also competes in the Internet Software industry. HYPR generates 31% of Traackr's revenue.

NeoReach is one of Traackr's top competitors. NeoReach is a Private company that was founded in Orlando, Florida in 2013. Like Traackr, NeoReach also competes in the Application Software field. NeoReach has 51 fewer employees vs. Traackr.

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Traackr Acquisitions

No recent acquisitions found related to Traackr

Traackr Funding History

Since Traackr was founded in 2006, it has participated in 10 rounds of funding. In total Traackr has raised $25.1M. Traackr's last funding round was on Jan 2020 for a total of $4.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Debt
Jan 2020
$4M
Series B
Apr 2018
$9M
Equity
Dec 2017
$6.3M
-
Debt
Mar 2016
$2.1M
-
Equity
Oct 2014
$260.9K
-

Since Traackr was founded in 2006, it has participated in 10 rounds of funding. In total Traackr has raised $25.1M. Traackr's last funding round was on Jan 2020 for a total of $4.0M

Traackr Investments

No recent investments found related to Traackr

Traackr News

August 14, 2019Martech Series

MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr

The post MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr appeared first on ... See more »
May 16, 2019MarTech Advisor

Traackr Introduces Influencer Marketing Performance Solutions to Simplify Data-Driven Insights

Influencer Market Benchmark (IMB) offers the first comprehensive, market-level data for competitive a... See more »
October 15, 2018Demand Gen Report

Traackr Aims To Provide All-In-One Influencer Marketing Platform

Written by: Elise SchoeningTraackr is an influencer marketing platform that aims to consolidate influ... See more »
July 18, 2018Demand Gen Report

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Written by: Elise SchoeningAs B2B technology evolves with the changing needs of buyers, so too should... See more »
May 14, 2018Martech Series

Influencer Solutions Will Become a Core Component of the Marketing Stack

Traackr's Latest Funding Round Has Drawn Attention to Influencer Solutions and Management Platforms I... See more »
April 2, 2018Hotelmarketing'com

On social media, Instagram tops for travel brand engagement

Travel influencers across social media and on blogs are most likely to mention individual travel bran... See more »

Traackr Blogs

November 10, 2020Traackr Blog

A Conversation with Sony on Ambassador Programs

We had the opportunity to chat with Morgan Crumpley, Senior Marketing Communications Specialist, Sony... See more »
October 26, 2020Traackr Blog

Six Rising Skinfluencers Thriving Despite The Crisis

This year was a major year of change for all industries, and beauty was dominated by skincare. We int... See more »
October 21, 2020Traackr Blog

7 Ways Brands Can Reduce Their Carbon Footprint

As the planet’s temperature rises, so does consumer interest in eco-friendly lifestyles, and sustaina... See more »
October 8, 2020Traackr Blog

What Does the Data Tell Us About Luxury Brands Now?

Where do luxury brands go from here? Here are three ways to succeed in 2020... See more »
September 30, 2020Traackr Blog

Traackr Invests in User Upskilling and Onboarding with the Launch of Its Online Academy

The Traackr Academy is a set of online training resources where new & existing users can deepen their... See more »
September 28, 2020Traackr Blog

A Conversation with Dove on Brand Purpose

In the latest episode of The Fast Traack, our CEO, Pierre-Loic Assayag interviewed Firdaous El Honsal... See more »
September 28, 2020Traackr Blog

[Video] What’s New in Traackr: Q3 2020 Roundup

As we close out Q3 2020, we wanted to provide a quick recap of the latest additions to Traackr and a ... See more »

Traackr Press Releases

July 27, 2016Social Media Portal

Delphine Reynaud from influencer management platform Traackr on next generation marketing

Avoiding confusion with Delphine Reynaud, EMEA marketing director from TraackrSocial Media Portal (SM... See more »
June 16, 2015PRWEB

Vertic Named Certified Development Partner for Traackr

Vertic brings new technology to their offerings(PRWeb June 15, 2015)Read the full story at http://www... See more »

Traackr Videos

April 27, 2020Traackr Vimeo Channel

"How is the business model for influencers changing right now:?" on VIMEO

In this episode of The Fast Traack podcast, we posed the question: How is The Business Model Changing... See more »
April 10, 2020Traackr Vimeo Channel

"What does the data tell us about influencer marketing in quarantine?" on VIMEO

What can Traackr data tell us about influencer activations in quarantine?Cast: Traackr... See more »
March 27, 2020Traackr Vimeo Channel

"Episode 2: From IRL to #StayHome with Influencers" on VIMEO

Episode Question: What advice do we have for beauty brands transitioning influencer activations from ... See more »
January 9, 2019Traackr Vimeo Channel

"Joel Backaler Shares Lessons from 100+ Global Influencer Marketing Experts" on VIMEO

Joel Backaler talks to Traackr about his recent book, Digital Influence: Unleash the Power of Influen... See more »

Social Media

Traackr Headquarters

211 Sutter Street Suite 600

San Francisco, California94108

1-855-872-2257

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Traackr Summary

ABOUT

Overview

Traackr develops a software platform enabling brands to scale influencer programs by consolidating discovery, management and performance analytics. Traackr was founded in 2006. Traackr's headquarters is located in San Francisco, California, USA 94108....

CEO

Traackr's Co-Founder & CEO, Pierre-Loic Assayag, currently has an approval rating of 83%. Traackr's primary competitors are TapInfluence, HYPR & NeoReach.

Website

traackr.com

Frequently Asked Questions about Traackr

  1. When was Traackr founded?

    Traackr was founded in 2006
  2. Who is Traackr's CEO?

    Traackr's CEO is Pierre-Loic Assayag
  3. How much revenue does Traackr generate?

    Traackr generates $19.6M in revenue
  4. How much funding does Traackr have?

    Traackr has historically raised $25.1M in funding
  1. Where is Traackr's headquarters?

    Traackr's headquarters is in San Francisco California, USA
  2. How many employees does Traackr have?

    Traackr has 96 employees
  3. What sector does Traackr operate in?

    Traackr is in Internet Software, Application Software, Digital Marketing
  4. Who are Traackr's competitors?

    Traackr's top competitors are TapInfluence, HYPR, NeoReach