Reformation is an online marketplace that enables users to shop for designer clothes, shoes, bags and accessories for women. Read more

3,890 Followers on Owler
3,890 Followers on Owler
3,890 Followers on Owler
3,890 Followers on Owler

Reformation is an online marketplace that enables users to shop for designer clothes, shoes, bags and accessories for women. Read more

Hali Borenstein's photo - CEO of Reformation

CEO

Hali Borenstein

CEO Approval Rating

83/100

Founded:

2009

Status:

TOP COMPETITORS OR ALTERNATIVES

RANK

COMPANY

CEO

CEO RATING

EMPLOYEES

FUNDING

REVENUE

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Everlane is a top competitor of Reformation. Everlane was founded in 2010, and is headquartered in San Francisco, California. Like Reformation, Everlane also competes in the Apparel Retail field. Everlane generates $54.3M more revenue vs. Reformation.

TOBI is seen as one of Reformation's top competitors. TOBI is headquartered in Brisbane, California, and was founded in 2010. Like Reformation, TOBI also operates in the Apparel Retail field. TOBI generates 60% the revenue of Reformation.

Nasty Gal has been one of Reformation's top competitors. Nasty Gal's headquarters is in Manchester, England, and was founded in 2006. Nasty Gal is in the Logistics, Wholesalers & Retail Distributors industry. Nasty Gal generates 43% of Reformation's revenue.

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Acquisitions

No recent acquisitions found related to Reformation

Reformation Funding History

$12M$37M

Since Reformation was founded in 2009, it has participated in 2 rounds of funding. In total Reformation has raised $37.0M. Reformation's last funding round was on Dec 2017 for a total of $25.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Series B
Dec 2017
$25M
Series A
Apr 2015
$12M

Stripes Group

Since Reformation was founded in 2009, it has participated in 2 rounds of funding. In total Reformation has raised $37.0M. Reformation's last funding round was on Dec 2017 for a total of $25.0M

Investments

No recent investments found related to Reformation

Reformation News

June 15, 2020Drapers

Reformation founder steps down over racism claims

The founder and chief executive of US womenswear brand Reformation, Yael Aflalo, is stepping down les... See more »
June 12, 2020The Business of Fashion

Reformation Founder and CEO Steps Down After Accusations of Racism

Yael Aflalo, who founded the womenswear brand in 2009, will be replaced by current president Hali Bor... See more »
June 12, 2020Fast Company

The Girl Boss reckoning continues, as Reformation's CEO steps down

Audrey Gelman of The Wing. Christine Barberich of Refinery29. And now, Yael Aflalo of Reformation.It'... See more »
June 9, 2020Drapers

Reformation founder apologises for workplace racism

The founder of US womenswear brand Reformation, Yael Aflalo, has apologised after a former employee a... See more »
October 3, 2019Fashion United

Reformation teams up with New Balance for its first sneaker collection

Sustainable fashion brand Reformation has joined forces with athletic brand New Balance to launch a l... See more »
August 30, 2019Fashion United

Reformation launches international online store

Los Angeles-based sustainable fashion brand Reformation is going global. The brand, which has become ... See more »
August 28, 2019Drapers

Reformation to open first UK store

Los Angeles-based womenswear brand Reformation will unveil its first UK store in London later this ye... See more »

Reformation Videos

October 19, 2017Reformation Youtube Channel

"We are Reformation - Romeo" on YOUTUBE

October 11, 2017Reformation Youtube Channel

"We are Reformation - Nuria" on YOUTUBE

October 5, 2017Reformation Youtube Channel

"We are Reformation - Pedro" on YOUTUBE

September 25, 2017Reformation Youtube Channel

"We are Reformation - Lina" on YOUTUBE

March 21, 2017Reformation Youtube Channel

"We are Reformation - Isabel" on YOUTUBE

March 15, 2017Reformation Youtube Channel

"We are Reformation - Sergio" on YOUTUBE

March 15, 2017Reformation Youtube Channel

"We are Reformation - Juan" on YOUTUBE

Social Media

Headquarters

2263 East Vernon Avenue

Vernon, California90058

855-756-0560

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Summary

ABOUT

Overview

Reformation is an online marketplace that enables users to shop for designer clothes, shoes, bags and accessories for women. Reformation was founded in 2009. Reformation's headquarters is located in Vernon, California, USA 90058. It has raised 37.0M i...

CEO

Reformation's CEO, Hali Borenstein, currently has an approval rating of 83%. Reformation's primary competitors are Everlane, TOBI & Nasty Gal.

Website

thereformation.com

Frequently Asked Questions about Reformation

  1. When was Reformation founded?

    Reformation was founded in 2009
  2. Who is Reformation's CEO?

    Reformation's CEO is Hali Borenstein
  3. How much revenue does Reformation generate?

    Reformation generates $148M in revenue
  4. How much funding does Reformation have?

    Reformation has historically raised $37M in funding
  1. Where is Reformation's headquarters?

    Reformation's headquarters is in Vernon California, USA
  2. How many employees does Reformation have?

    Reformation has 589 employees
  3. What sector does Reformation operate in?

    Reformation is in Apparel Retail, E-Commerce
  4. Who are Reformation's competitors?

    Reformation's top competitors are Everlane, TOBI, Nasty Gal