Tapjoy

Tapjoy is a mobile technology company that helps brand advertisers design effective mobile advertisements and reach their ideal audiences, while helping application developers monetize their apps and acquire new users. Read more

3,446 Followers on Owler
3,446 Followers on Owler
3,446 Followers on Owler
3,446 Followers on Owler

Tapjoy

Tapjoy is a mobile technology company that helps brand advertisers design effective mobile advertisements and reach their ideal audiences, while helping application developers monetize their apps and acquire new users. Read more

Jeff Drobick's photo - President & CEO of Tapjoy

President & CEO

Jeff Drobick

CEO Approval Rating

85/100

Founded:

2007

Status:

PrivateIndependent Company

TAPJOY TOP COMPETITORS OR ALTERNATIVES

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Flurry is the top competitor of Tapjoy. Flurry was founded in 2005, and its headquarters is in San Francisco, California. Flurry is in the Analytics field. Flurry has 200 fewer employees than Tapjoy.

Chartboost is seen as one of Tapjoy's top competitors. Chartboost was founded in San Francisco, California} in 2011. Like Tapjoy, Chartboost also works within the Application Software industry. Compared to Tapjoy, Chartboost generates $50M less revenue.

AppLovin is Tapjoy's #3 rival. AppLovin's headquarters is in Palo Alto, California, and was founded in 2011. Like Tapjoy, AppLovin also competes in the Digital Marketing sector. AppLovin generates 2,415% of Tapjoy's revenue.

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Tapjoy Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Tapdaq, Inc.

Nov 2018

Source »
undisclosed
Tapdaq is an ad mediation platform that offers application monetization, analytics and cross-promotion solutions for developers.

These are all the companies that Tapjoy has acquired. Tapjoy's latest acquisition was Tapdaq, Inc. in Nov 2018. Tapdaq is an ad mediation platform that offers application monetization, analytics and cross-promotion solutions for developers.

Tapjoy Funding History

Since Tapjoy was founded in 2007, it has participated in 4 rounds of funding. In total Tapjoy has raised $70.5M. Tapjoy's last funding round was on Jul 2011 for a total of $30.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Series D
Jul 2011
$30M
Series B
Jan 2011
$21M

Rho Ventures

Equity
Jan 2011
$15.1M
Series A
Jun 2007
$4.5M
-

Since Tapjoy was founded in 2007, it has participated in 4 rounds of funding. In total Tapjoy has raised $70.5M. Tapjoy's last funding round was on Jul 2011 for a total of $30.0M

Tapjoy Investments

No recent investments found related to Tapjoy

These are all the companies that Tapjoy has invested in. Tapjoy's latest investment was Tapdaq, Inc. in Nov 2018. Tapdaq is an ad mediation platform that offers application monetization, analytics and cross-promotion solutions for developers.

Tapjoy News

March 19, 2020destinationCRM

Tapjoy Launches Multi-Reward Engagements for Cost-Per-Engagement Offers

Tapjoy Multi-Reward Engagements drives deeper funnel engagements for mobile advertisers.... See more »
March 11, 2020Pocket Gamer

The synergetic nature of offerwalls and rewarded video ads

Offerwalls have been an online monetisation technique for well over a decade now, and they're not goi... See more »
May 3, 2019Liliputing

Next-gen Topjoy Falcon mini-laptop will have an Amber Lake-Y processor

The Topjoy Falcon mini laptop that I previewed last year is just starting to ship, but the folks at N... See more »
March 26, 2019MOBILE MARKETING MAGAZINE

Tapjoy ranks in nine universal performance categories in latest AppsFlyer Index

Tapjoy AppsFlyer Performance IndexMobile advertising network Tapjoy has been prominently featured in ... See more »
February 12, 2019Pocket Gamer

App monetisation platform Tapjoy appoints new CEO

Mobile monetisation company Tapjoy has promoted Jeff Drobick as its new president and CEO . Since 2... See more »
February 8, 2019Martech Series

Tapjoy Appoints Jeff Drobick Chief Executive Officer

Former Chief Product Officer Takes over as CEO While Steve Wadsworth Transitions to Chairman of the B... See more »
November 27, 2018Pocket Gamer

"We hadn't found the right combination of great team and differentiated tech until now"

Mobile monetisation platform Tapjoy acquired ad mediation company Tapdaq last week, rebranding th... See more »

Tapjoy Blogs

April 6, 2016Tapjoy Blog

The Top Personas of Free-to-Play Mobile Gamers - and How to Treat Them

We all love free apps. But how many of us are willing to pay to unlock in-app content like virtual go... See more »
April 6, 2016Tapjoy Blog

Bringing Tapjoy's Audience Segmentation and Predictive Analytics to Mobile Ad Mediation

We're very excited to announce that we have partnered with several of the mobile industry's leading a... See more »
April 6, 2016Tapjoy Blog

Tapjoy Signs Mobile Gaming Publisher Scopely to its Personalized Monetization Platform

It's GDC week here in San Francisco, which means thousands of developers will descend on the city to ... See more »
April 6, 2016Tapjoy Blog

Valentine's Day Currency Sale - Live Now!!

Looking for some extra love this holiday season? Look no further than your favorite Tapjoy enabled Ap... See more »
April 6, 2016Tapjoy Blog

Tapjoy Invites Parse Developers to Try a Better Push Notification Service

In case you hadn't heard, Facebook will be shutting down its Parse hosted app service next January, s... See more »
February 4, 2016Tapjoy Blog

6 Ways to Maximize Your Push Notification Strategy

Push notifications play a crucial role in any successful app engagement or monetization campaign. A r... See more »
December 24, 2015Tapjoy Blog

Holiday Currency Sale - Live Now!!

Have you found the perfect ugly sweater for Christmas? - oh you have one from last year. Christmas tr... See more »

Tapjoy Press Releases

September 24, 2015PR NEWSWIRE

Tapjoy Promotes Matthew Service to Chief Operating Officer and Chief Financial Officer

SAN FRANCISCO, Sept. 24, 2015 /PRNewswire/ -- Tapjoy, a leading mobile marketing automation and monet... See more »
August 6, 2015PR NEWSWIRE

Tapjoy Delivers Its One-Billionth App Install

SAN FRANCISCO, Aug. 6, 2015 /PRNewswire/ -- Tapjoy announced today that it delivered its one-billiont... See more »
June 29, 2015MARKETWIRED

Tapjoy Selects MemSQL for Real-Time Ad Optimization and Overlap Targeting Analysis

MemSQL and Tapjoy Showcase How Real-Time and Historical Data Analytics Revolutionize the Mobile Exper... See more »
June 2, 2015PR NEWSWIRE

Tapjoy Launches Integrated Attribution Program for Mobile Tracking Partners

SAN FRANCISCO, June 2, 2015 /PRNewswire/ -- Tapjoy, the mobile app industry's leading Mobile Marketin... See more »
May 28, 2015PR NEWSWIRE

Tapjoy Announces Promotion of Sean Lindsay to Chief Technology Officer

SAN FRANCISCO and BOSTON, May 28, 2015 /PRNewswire/ -- Tapjoy, the mobile app industry's leading Mobi... See more »
March 30, 2015PR NEWSWIRE

Tapjoy Hires Industry Veteran Chris Salmanpour as Director of Sales for EMEA Region

-- Former Microsoft Sales Director to lead Tapjoy's brand sales efforts LONDON, March 30, 2015 /PRNew... See more »
March 2, 2015PR NEWSWIRE

Tapjoy Launches Marketing Automation And Monetization Platform To Optimize The Lifetime Value Of Every Freemium App User

SAN FRANCISCO, March 2, 2015 /PRNewswire/ -- At the Game Developers Conference today in San Francisco... See more »

Tapjoy Videos

Social Media

Tapjoy Headquarters

353 Sacramento St 6th Floor

San Francisco, California94111

415-766-6900

Driving Directions »

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Tapjoy Summary

ABOUT

Overview

Tapjoy,Inc. provides advertising and monetization services for application developers. Tapjoy's goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses mar...

CEO

Tapjoy's President & CEO, Jeff Drobick, currently has an approval rating of 85%. Tapjoy's primary competitors are Flurry, Chartboost & AppLovin.

Website

tapjoy.com

Frequently Asked Questions about Tapjoy

  1. When was Tapjoy founded?

    Tapjoy was founded in 2007
  2. Who is Tapjoy's CEO?

    Tapjoy's CEO is Jeff Drobick
  3. How much revenue does Tapjoy generate?

    Tapjoy generates $100M in revenue
  4. How much funding does Tapjoy have?

    Tapjoy has historically raised $70.5M in funding
  1. Where is Tapjoy's headquarters?

    Tapjoy's headquarters is in San Francisco California, USA
  2. How many employees does Tapjoy have?

    Tapjoy has 250 employees
  3. What sector does Tapjoy operate in?

    Tapjoy is in Application Software, Enterprise Software, Digital Marketing
  4. Who are Tapjoy's competitors?

    Tapjoy's top competitors are Flurry, Chartboost, AppLovin