Steelhouse |

SteelHouse provides a cloud-based marketing automation platform that offers data driven marketing solutions.

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Steelhouse Revenue, Funding, Number of Employees, Competitors and Acquisitions

STEELHOUSE CEO

Mark Douglas

President & CEO

Mark Douglas

Approval Rating: 60/100

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Founded:

2009

Headquarters:

Culver CityCalifornia

Status:

Private

Industry Sector:

- -

Completeness:

100%

KEY STATS

Revenue

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<1M

Employees

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How many people work at Steelhouse?

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TOP COMPETITORS

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Steelhouse was founded in 2009 and its headquarters is located in Culver City, California, USA. Steelhouse has $35.0M in revenue and 261 employees. Steelhouse's top competitors are ReTargeter, Rubicon Project and AvidTrak.

Steelhouse Competitive Set

COMPANYLEADERSHIPCEO SCORE

EMPLOYEES
(ESTIMATED IF PRIVATE)

TOTAL FUNDING

REVENUE
(ESTIMATED IF PRIVATE)

LIKELY OUTCOME
SteelhouseSteelhouse ceo

Mark Douglas

President & CEO

60/100
1ReTargeter ceoReTargeter

72$825K$12M
2Rubicon Project ceoRubicon Project

Michael Barrett

President & CEO

64/100572$121.6M$196.8M
3AvidTrak ceoAvidTrak

4BeCore ceoBeCore

Mark Billik

Founder & CEO

50/10040
$15.7M
5Meteora ceoMeteora

Nick Waken- Paschal

Co-Founder & CEO

60/10044
$5M
6NimbleCommerce ceoNimbleCommerce

Prashant Nedungadi

Founder & CEO

50/10051
$5M
7BMF Media  ceoBMF Media

Brian Feit

Founder

60/100
$5M
8Pubmatic ceoPubmatic

5
$<1M

Steelhouse Revenue History

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Steelhouse Employee History

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Steelhouse Leadership

NAMETITLESOCIAL MEDIA
Mark Douglas
Mark Douglas

President & CEO

President & CEO

Steelhouse Funding History

Since Steelhouse was founded in 2009, it has participated in 4 rounds of funding. In total Steelhouse has raised $54.2M. Steelhouse's last funding round was on Dec 2015 for a total of $49.0M

ROUNDFUNDING DATE AMOUNTINVESTORS
EquityDec 2015$49MMercato PartnersStaley CapitalSilicon Valley Bank
EquitySep 2011$3.8M
EquityOct 2009$1.3M

Total: $

Steelhouse News

Steelhouse Blog Connected TV Weekly Roundup | February 15Connected TV Ads Are Unskippable - And Viewers Actually Watch Them With traditional TV ads, viewers have learned to fast forward, skip, or time their breaks around long ad blocks until their show is back. In fact, research shows 86% of people always fast forward through ads while watching timeshifted programming. That's not the case [...]The post Connected TV Weekly Roundup | February 15 appeared first on SteelHouse.Steelhouse Blog
Steelhouse Blog How to Create an Engaging Prospecting AdAs a business, one of the most important things you can know how to do is market your products to new customers. It can sometimes seem intimidating, in fact it can even be hard to figure out where to start. In this two part series, we'll be walking you through the steps to create engaging [...]The post How to Create an Engaging Prospecting Ad appeared first on SteelHouse.Steelhouse Blog
Steelhouse Blog The Designer & the Secret Runner What does it take to become an amazing designer? If you ask our Senior Interactive Designer Katie Wilson, she'll tell you it's all about the people you work with. "You want to keep raising the bar," says Katie, "and the only way to do that is to work with other people that are stronger [...]The post The Designer & the Secret Runner appeared first on SteelHouse.Steelhouse Blog
Press Release: Steelhouse : SteelHouse Points to Rapid Decline of Traditional TV Viewership as Reason to Advertise on Connected TVTravel & Tourism Industry release: LOS ANGELES, Feb. 8, 2018 /PRNewswire/ - The shift in TV-viewing habits from traditional TV to Connected TV (CTV) has been substantial over the past year, with "cord cutters" increasing across all generations. Nearly half of 22 to 45 year olds no longer watch traditional TV, debunking the idea that only • Read More »The post SteelHouse Points to Rapid Decline of Traditional TV Viewership as Reason to Advertise on Connected TV appeared first on forimmediaterelease.net.ForImmediateRelease
Steelhouse Blog Connected TV Terminology Cheat SheetThere's no denying Connected TV advertising is growing more popular - and it's not surprising. Connected TV ads are an effective way of reaching your target audience; they're highly targeted, unskippable, trackable, brand-safe ads that are guaranteed to make an impact. They provide a broadcast-quality ad experience, without the drawbacks of the 'throw it against [...]The post Connected TV Terminology Cheat Sheet appeared first on SteelHouse.Steelhouse Blog
Steelhouse: A CEO who gives his employees $2,000 to go on vacation says there are 5 reasons the policy is good businessSteelHouseSince 2011, SteelHouse CEO Mark Douglas has had two policies that have transformed the way his company operates.Not only do employees at the marketing and advertising company get $2,000 a year to put toward any vacation of their choosing, but the entire company takes a 3-day weekend every month, which Douglas branded "SteelHouse Days."He said the policies have been tremendous morale-boosters, but they've also helped attract elite talent and improve the company's bottom line.Here are several reasons why the policy works so well, according to Douglas.The time off gives people a chance to recharge.Shutterstock/KieferPixThe most obvious reason SteelHouse's policies work is that people are working less and getting more time to enjoy leisure activities.Combined with the paid-vacation fund, team members get five extra days off each year - one for each month that doesn't already come with a three-day weekend. Many people use a portion of the $2,000 to take trips on those SteelHouse days, Douglas said.The result is people come back more energized and excited to do their jobs.The policy encourages team-building among staff members.Friedemann Vogel/Getty ImagesSteelHouse Days aren't like normal federal holidays or paid-time off, Douglas said. Since the entire company is shut down, no one is tethered to their device to respond to a team member.Often, this results in a lot of employees taking trips together and building a sense of unity among the company."I think it's important that everyone be able to essentially really, truly leave work," Douglas said. While coworkers are taking a break, they're also forging friendships that help foster better productivity in the office.A mutual give-and-take mindset gets the best out of people.Mark Wilson/Getty ImagesPeople seem to recognize how unusual their benefits are and reciprocate loyalty in their work ethic, Douglas explained."Everyone works pretty hard, but I think they feel like there's a give and take," he said. A lot of people at the company take business trips, which may feel like a vacation at first. But over time they can feel more like a chore. Douglas said the policies help counter-balance the required travel.See the rest of the story at Business InsiderSee Also:Inside the $28,000-a-year private school where children of tech workers learn to become the next Mark Zuckerberg or Elon MuskWhat streets look like in 30 cities around the worldHitler's abandoned Olympic Village is now a decaying concrete wasteland - take a lookSEE ALSO: This CEO gives his employees a 3-day weekend every month and a $2,000 vacation bonusBusiness Insider
Steelhouse Blog Connected TV Misconceptions: Part 2There seems to be some confusion out there around Connected TV advertising. But don't worry, we're here to clear things up for you. If you didn't get a chance to read the first entry in our Connected TV Misconceptions series, give it a look and then read on. As a refresher, Connected TV (aka CTV, [...]The post Connected TV Misconceptions: Part 2 appeared first on SteelHouse.Steelhouse Blog
Steelhouse: SteelHouse Releases Technology that Disrupts Manual Media BuyingAuto-Resizing Creative and Real Time, Cross-Channel Optimization Solves Big Problems for Big Brands Following the recent release of Connected TV ...The post SteelHouse Releases Technology that Disrupts Manual Media Buying appeared first on MarTechSeries.Martech Series
Steelhouse Blog New Enhancements for the SteelHouse Advertising SuiteMarketers are always looking for the next innovation that can help give their campaigns the edge. Here at SteelHouse, we make it our mission to provide that innovation, and it's arrived with our latest release for the SteelHouse Advertising Suite. We've added some key features that will give marketers everything they need to reach their [...]The post New Enhancements for the SteelHouse Advertising Suite appeared first on SteelHouse.Steelhouse Blog
Steelhouse Blog The Importance of Recapturing Cart AbandonersYou are losing customers. Every day, around 9 out of 10 people who come to your site and fill up their shopping carts will abandon them. In fact, most of us have probably abandoned a cart before. There's something satisfying about filling up an online shopping cart with items. But for whatever reason, the majority [...]The post The Importance of Recapturing Cart Abandoners appeared first on SteelHouse.Steelhouse Blog

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Steelhouse Website History

Screengrabs of how the Steelhouse site has evloved. (Click to expand)

Steelhouse website history

Nov 2016

Steelhouse website history

Aug 2016

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May 2016

Steelhouse website history

Feb 2016

Steelhouse website history

Nov 2015

Steelhouse website history

Aug 2015

Steelhouse website history

May 2015

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Feb 2015

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Nov 2014

Steelhouse website history

Aug 2014

Steelhouse website history

May 2014

Steelhouse website history

Mar 2013

Steelhouse website history

Jan 2013

Owler has collected 13 screenshots of Steelhouse's website since Jan 2013. The latest Steelhouse website design screenshot was captured in Nov 2016.

Steelhouse Headquarters

undefined company logo

3644 Eastham Dr

Culver City, California 90232

888-978-3354

Driving Directions

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Steelhouse Summary Information

SteelHouse provides a cloud-based marketing automation platform that offers data driven marketing solutions. Steelhouse was founded in 2009. Steelhouse's headquarters is located in Culver City, California, USA 90232. It has raised 54.2M in 4 rounds. The latest round was in Dec 2015. Some of Steelhouse's investors include Mercato Partners, Staley Capital and Silicon Valley Bank. Steelhouse's President & CEO, Mark Douglas, currently has an approval rating of 60%. Steelhouse has an estimated 261 employees and an estimated annual revenue of 35.0M.

Steelhouse's President & CEO, Mark Douglas, currently has an approval rating of 60%. Steelhouse's primary competitors are  ReTargeter Rubicon Project AvidTrak.

Visit the Steelhouse website to learn more.