SiteSpect | sitespect.com
SiteSpect is a provider of customer experience optimization, behavioral targeting, A/B and multivariate testing solutions for digital businesses.
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SiteSpect was founded in 2004 and its headquarters is located in Boston, Massachusetts, USA. SiteSpect has $8.8M in revenue and 61 employees. SiteSpect's top competitors are Optimizely, SiteTuners and Monetate.
|COMPANY||LEADERSHIP||CEO SCORE||TOTAL FUNDING||LIKELY OUTCOME|
President & CEO
President & CEO
Founder & CEO
Al E Azoulay
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Since SiteSpect was founded in 2004, it has participated in 3 rounds of funding. In total SiteSpect has raised $26.3M. SiteSpect's last funding round was on Sep 2017 for a total of $5.3M
|Unattributed||Jan 2015||$13M||NewSpring Growth Capital|
|Equity||Dec 2014||$8M||NewSpring Capital|
|SiteSpect Blog Trouble in Westeros: Testing and Optimization in Game of ThronesTags: A/B & Multivariate Testing Game of Thrones may be on hiatus between seasons, but its relevance is not. At heart, the series has a lot to do with customer experience optimization solutions - if you replace "customer experience" with "people of Westeros." If this connection isn't already obvious to you, by the end of this article it will be. Hear me out.The Mad King and Failure to TestA Game of Thrones begins after the usurpation of "The Mad King" by Robert Baratheon. But why was the Mad King so mad? He ruled at the end of a fierce and fiery dynasty, had the blood of the dragon and the power of armies. But, despite all the strength that would suggest, he was completely out of touch with his people. In other terms: he never tested the efficacy or effects of his campaigns. Imagine creating a brand presence on all the right digital channels but neglecting to test how your campaigns perform in order to optimize performance. This is Aerys II Targaryen.The Usurper and Minimal TestingSo, what happens? The "usurper" enters the game. Robert is certainly an improvement over Aerys II. He takes charge and has the wellbeing of his citizenry in mind, and he employs good Hands of the King (who operate a lot like testing solutions). At this point, Robert can see what causes revolt and what quells it. Beyond that though, he does nothing really to optimize the "customer experience." Robert's rule is kind of like employing competent A/B testing, but with a solution that slows down your interface, only tests client-side, or gives you only partial and unreliable data.This is where really effective testing comes into the analogy. In order to provide the best customer experience - one that creates relationships and loyalties, drives conversions and brand awareness - you need the ability to experiment with solutions. Stuck in a world where your only choices are the Mad King and King Robert, your potential will be stunted by the very system you're trying improve!Daenerys Targaryen and Innovative Full-Stack TestingDaenerys offers an alternative. She identifies a problem and is willing to try, fail, and try again to find her way. Ultimately this leads her to the enemy beyond the wall, and she would never have learned of that problem without listening to and experimenting with different solutions (#JonSnow). But she could only get there by operating outside of the rigidity of the traditional monarchy. Imagine if you could be the Daenerys of your brand. You could test anything at any time and track its effect; imagine the progress you could make. You would be able to try more innovative ideas without fear of failure. If customers don't respond to a test, you can take that information and use it to enhance the elements that customers do respond to.Your brand is your kingdom, and testing is how you create a stable and just rule. It doesn't need to be as complicated the battle for the Iron Throne, as long as you have the tools to gather your most important information. In the game of customer experience optimization, you test wisely or you fail.SiteSpect Blog|
|SiteSpect Blog Wind, Critters, and Gu: My Road to the Boston Marathon 2018Tags: Boston Marathon Most mornings I wake up by 4 am and am out the door before 5 am - well before the sun rises. I own Knuckle Lights and lighted hats to light my way. I use Pandora and Runkeeper to keep me company and my mind off the bitter wind and the possibility of running into any number of critters. I've been running forever, and that time in the morning has always been my time. It's a chance to tune out, think about my day, or not think at all. It's about running out and back. The runs lately though - and every run since November, when I began preparing for the Boston Marathon - will be more than just my time. I will be training alongside my girlfriend Amy, working to raise $10,000 for South Shore Health Systems.Getting to the marathonEvery September, the Boston Athletic Association opens up a lottery for runners to enter this extraordinary and extraordinarily popular race, so long as they meet certain qualifying paces in previous marathons. However, most available bibs for runners depend on fundraising - highlighting the community building and unifying power of the event. Amy was selected to run for Team South Shore Health Systems, and I will run alongside her - we'll train together every morning, work together towards this fundraising goal, and cross the finish line in April.Why we runSouth Shore Health Systems has made a huge impact in our lives. In September of last year, Amy lost her father to squamous cell carcinoma of the bladder. Throughout his long battle - he had overcome prostate cancer in 1994 - he received treatments at Dana Farber/Brigham and Women's Cancer Center at South Shore Hospital and was cared for by South Shore Hospice, who made it possible for him to spend his final days at home, surrounded by family. Her family's experience here reflected South Shore Hospital's attentive, compassionate, and well-rounded care during a difficult time for any family.I, too, have faced my own cancer battle, and have undergone treatment at Brigham and Women's in Boston. In 2014 I was diagnosed with papillary renal cell carcinoma, which was treated by surgery. I currently have another spot on my other kidney, which we're monitoring now. Running with a purposeI'm used to running a lot, but now when I run there's a purpose for it - supporting the mission of South Shore Health Systems. Over the next three months, I'll be out the door running by a quarter to five every morning, doing long runs on Saturdays, foam rolling while watching tv, eating Gu's whose primary quality is viscosity, and fundraising and community building for South Shore Health Systems. I hope you'll follow me on this adventure. I'll be posting periodically about some of the trials, tribulations, and triumphs. For example, have you ever tried to dress for a long run where it's 20 degrees to start and 45 to finish? I have, and by the time I finished I had experienced the range of temperature extremes - it turns out that your hands can, in fact, be both numb and sweaty at the same time...Mostly, I'll be sharing some insights that I've found carry over from marathon training into daily life. Check back here for monthly updates, and please support us if you can. Support Us Eric Fagerlund is the Regional Sales Manager in Boston for SiteSpect. SiteSpect Blog|
|SiteSpect posted a video "What is SiteSpect?" on YOUTUBESiteSpect Youtube Channel|
|SiteSpect Blog Testing Solutions: Should you Build or Buy? (Part 2 of a series)Tags: Testing Optimization Should you build it or buy it? That's a question that keeps percolating up when I talk to my colleagues in the testing and optimization world. After many discussions and much thought on the topic, I think I've found the answer.Why Reinvent the Wheel? Building something new, even though ready-made solutions may already exist, can be a compelling proposition - if you build your own testing platform you'll have an immediate cost savings. After all, organizations like Amazon and Google have done it, so why can't you? But the answer to that simple question isn't an easy one. There are two factors that need to be accounted for:There is a critical need to empower business and technical users alike;There's quite a bit of complexity, skills and resources involved in building a testing platform.In-house tools tend to focus solely on server side testing. Running the entire optimization program on in-house server side or backend tools shifts the testing paradigm to the development side of the organization. This solution can impact your velocity by relying solely on developers and being limited by code release cycles. Server side testing should certainly have a place in your testing program. It helps answer critical business decisions such as price sensitivity, user impacts of re-platforming, complex flow optimization and so on. While it excels at executing on complex user experience changes, it falls short when it comes to empowering non-technical users to run simpler experiments. To cope with the shortcomings of an in-house tool that sits only on the server side, organizations often start looking into hybrid models. They leverage in-house solutions for complex backend tests and use a third party tool for simpler ones. This solution comes with a high cost, since managing, prioritizing and coordinating a testing program across two different platforms adds a lot of overhead. Lastly, building a testing platform from the ground up is resource intensive. Marketers, web analysts, developers and IT resources need to be involved in this undertaking:Traffic control, test priorities, sampling, random test allocation, collision prevention and avoidance;Session management, consistent experience enforcement, omnichannel; Reporting and analytics, advanced segmentation and statistical significance;Targeting and personalization for user attributes such as Geolocation, Mobile Devices, customer profile;Preview, quality assurance and troubleshooting; Bug fixes and maintenance.A critical question needs to be answered at this point - are you a customer centric organization or a development firm? While this may sound like a trivial question, it's key to avoid going down a path where resources are spent building a test platform, instead of actually building tests that improve your customer's experience and your bottom line. Building in-house might be cost effective for a developer-driven organization. But for most, a unified testing platform that empowers your team to optimize your customer experience from front end to back end, with support for single page apps out of the box and proven ROI, is a sound business decision.SiteSpect Blog|
|Press Release: SiteSpect : SiteSpect Launches New Actionable Insights Capabilities to Enhance Optimization ProgramsBOSTON, Oct. 31, 2017 /PRNewswire/ -- SiteSpect, the leader in the advancement of digital optimization and a pioneer in A/B and multivariate testing and personalization, announced today that it has launched its next generation of actionable insights to enrich its customers' optimization...PR Newswire|
|SiteSpect: SiteSpect Raises $5.3 MillionThe post SiteSpect Raises $5.3 Million appeared first on NewsCenter.io.NewsCenter io|
|SiteSpect: SiteSpect Received $5.3M in Equity FundingSiteSpect Received $5.3M in Equity Fundingsec|
|SiteSpect received $5.3M in Equity FundingSEC|
|SiteSpect Blog How are "Yous Guys Doing"? or Data Silos and Personalization - Which Exit?Tags: data silos martech integration personalization Estimated Reading Time: 5 minutes As a marketer and Jersey kid, every time I tell people "I'm from Jersey" I generally get two responses - "I'm sorry" or the classic - "Which exit?". Being honest, I find the first one hilarious and the second one truthful. When I think of the customer journey, the corresponding siloes of data are just like the NJ Turnpike. Want to find out about operations? Take exit 14B for Jersey City. For finance, take exit 16E for the Lincoln Tunnel and you don't want to go to digital security, exit 1 Delaware (sorry Delaware).Recently I presented at the Gartner Digital Marketing event with one of our great customers, Staples, and the subject of data silos got me thinking. Conversion after conversion, presentation after presentation, I heard about data sitting in disparate systems that marketers need to use. According to Forbes, "The average company invests in 16 separate marketing technology platforms." As a result, companies that are trying to improve personalization need these systems and data to be integrated in order to be really useful.As a matter of fact, Gartner states, "We predict that through 2020, silos of customer engagement will be one of the top three leading causes of customer dissatisfaction for enterprises across all industry segments." I think marketers are seeing too many roads and exits with not enough bridges as significant roadblocks for companies trying to transform their customers' digital experience.The solution involves marketing and IT. Historically, these functional areas have had some friction because of speed, security and standard approach requirements. But, they all know the CEO has growth at top of mind. Integration and APIs can serve as brdiges to make sure your systems are connected in real time. Any solution you bring into your IT/Martech ecosystem must have the ability to integrate easily. But beware, there are many grifters out there (remember I'm from NJ). Many of these solutions will show prebuilt integrations but only have a fewll well-built APIs. Also, many teams forget or don't set aside enough budget for outside services to help get these solutions to "talk" to each other. When considering a solution investment, make sure you choose one that as the ability scale and connect into Martech solution. Keep in mind, according to Martech advisers there are now over 5,000 solutions - so no one company can do it all with pre-built APIs.Organizational silos are as much of a cultural issue as they are as they are a systems-oriented one. Traditional organizations moving from a digital approach usually have a more difficult time making the transition. In the short-term, there is no way to break down both the data and cultural siloes. It is a long-term effort and one that has to focus on building the solution integrations, consolidating the data, and enabling collaboration in order to support the growth target. But as marketers, we know things are dynamic and that's why we are all Born to Run. (Sorry!!)SiteSpect Blog|
Screengrabs of how the SiteSpect site has evloved. (Click to expand)
Owler has collected 16 screenshots of SiteSpect's website since Oct 2012. The latest SiteSpect website design screenshot was captured in Nov 2017.
SiteSpect, Inc. is a privately-held company which developed a web and mobile optimization platform that provides online businesses with an A/B testing solution. SiteSpect is dedicated to finding a better way thus, they approach the challenges of web and mobile site optimization with a clean slate, years of technological and marketing know-how, and the freedom to build a digital optimization solution from the ground up based on precisely what online businesses need to succeed. SiteSpect is a non-intrusive solution based on the inside knowledge of online marketing, along with a thorough understanding of the business and technical realities of site optimization. The result of the company's vision is a technological leap - one that has brought new power to site operators since 2004, with the ability to rapidly test, target, and optimize content across web and mobile sites while accelerating site speed. But just as important, the product is backed by a passion. And that is the commitment of SiteSpect to their clients' success. They are dedicated to delivering and supporting their customers through the expertise of SiteSpect's talented Professional Service Team - to provide customers with as much or as little support as needed to ensure their success. SiteSpect offers the following solutions: A/B and Multivariate Testing; Personalization and Targeting; Mobile Optimization; and Site Speed. With SiteSpect's A/B & Multivariate Testing, clients are allowed to test and optimize the entire digital experience, from the front-end look and feel to the back-end functionality. SiteSpect offers the widest range of tests that matter to more stakeholders. Every team in the client's organization can harness the power of testing to optimize their digital business. SiteSpect's Visual Editor allows non-technical users to set up experiments without coding and to visually preview changes as they make them. In addition, SiteSpect also allows advanced users to quickly create more complex tests. In addition, its API lets clients automate test creation, management, and analysis. SiteSpect allows users to track more KPIs per test and filter to the right metric that matters. SiteSpect gives clients a choice of deployment options to meet the client's business requirements: on- premise; private cloud, or public Cloud. With data privacy and security at its core, the SiteSpect platform is the ideal choice for any company with compliance, privacy, and regulatory concerns. With the Personalization and Targeting solution, clients deliver personalized experiences that delight the audience, which is a top priority. With SiteSpect, clients can find out which audience segments to test, develop targeted experiments, and present the most relevant experience for each audience segment. With Mobile Optimization, clients can take advantage of the following features like compatibility with every device, mobile targeting, and central monitoring. The Site Speed solution includes a powerful front-end optimization solution to help speed up the client's site. Major competitors of SiteSpect include Optimizely, Maxymiser, and Mixpanel. Founder and CEO of SiteSpect, Eric J. Hansen, has a 75% approval rating in Owler.
Visit the SiteSpect website to learn more.