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Simplifi

is a Texas-based programmatic advertising platform that offers solutions such as agency management and reconciliation for media buying organizations... Read more
OverviewCompetitorsAcquisitionsFundingNews & Insights

Simplifi

is a Texas-based programmatic advertising platform that offers solutions such as agency management and reconciliation for media buying organizations... Read more
Simplifi CEO: Cali Tran

CEO

Cali Tran

CEO Approval Rating

82/100

2010

PrivateAcquired by GTCR, LLC

Software, Internet & Computer Services
Digital Marketing & Publishing
73737374 NAICS listing

Est. Annual Revenue
$100-500M
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Est. Employees
500-1.0K
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Funding
$23.8M
Acquisitions
3

News

Leadership Change
Jun 16, 2025
citybiz
Cali Tran joined Simplifi as CEO

Simplifi Competitors

1Choozle
2MediaMath
3Marin
4Digilant
5Turn, Inc.
6Arizent
7iProspect
8Addictive Mobility
9Assembly
10The Trade Desk
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