RAI is engaged in manufacturing and distributing cigarettes, moist snuff and tobacco products.

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RAI Revenue, Funding, Number of Employees, Competitors and Acquisitions

RAI CEO

Debra A. Crew

President & CEO

Debra A. Crew

Approval Rating: 73/100

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Founded:

2004

Headquarters:

Winston SalemNorth Carolina

Status:

PublicNYSERAI

Industry Sector:

Tobacco

Completeness:

100%

KEY STATS

Revenue

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What is RAI's revenue?

<1M

Employees

- -

How many people work at RAI?

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TOP COMPETITORS

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RAI was founded in 2004 and its headquarters is located in Winston Salem, North Carolina, USA. RAI has $12.7B in revenue and 5500 employees. RAI's top competitors are Skillsoft, Altria and PM USA.

RAI Competitive Set

COMPANYLEADERSHIPCEO SCORE

EMPLOYEES
(ESTIMATED IF PRIVATE)

TOTAL FUNDING

REVENUE
(ESTIMATED IF PRIVATE)

LIKELY OUTCOME
RAIRAI ceo

Debra A. Crew

President & CEO

73/100
1Skillsoft ceoSkillsoft

Bill Donoghue

Chairman & CEO

75/1002,359$150M$588.5M
2Altria ceoAltria

Martin J. Barrington

Chairman & CEO

76/1008,300
$25.7B
3PM USA ceoPM USA

Cliff B. Fleet

President & CEO

55/100
4PMI ceoPMI

Andre Calantzopoulos

CEO

64/10080,600
$78.1B
5SABMiller ceoSABMiller

Alan Clark

CEO

53/10070,000
$44.4B
6Japan Tobacco ceoJapan Tobacco

Mitsuomi Koizumi

President & CEO

70/10049,729
$18.4B
7Vector ceoVector

Howard M. Lorber

President & CEO

60/1001,425
$1.8B
8Cielo ceoCielo

Sue Marks

CEO

78/1001,802
$167.2M

RAI Revenue History

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RAI Employee History

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RAI Leadership

NAMETITLESOCIAL MEDIA
Debra A. Crew
Debra A. Crew

President & CEO

President & CEO- -

RAI Acquisitions

COMPANY ACQUIRED ACQUISITION DATEAMOUNTDESCRIPTION
undefinedApr 20063.5B

RAI's latest acquisition was in Apr 2006.

RAI News

RAI: Former Reynolds CEO Debra Crew joins board of global snack-food giantDebra Crew, former CEO of Reynolds American, has joined the board of directors of snack food giant Mondelez International Inc. (NASDAQ: MDLZ). Crew left her post at Reynolds at the end of 2017, after having led the company during the critical year of its merger with British American Tobacco (NYSE: BTI). Crew began her more than 20-year career in consumer packaged goods at Kraft Foods in 1993, and went on to hold executive positions at Nestlé S.A., Mars, Inc. and PepsiCo. Peter May, president...The Business Journals
RAI: What a recent FDA recommendation could mean for Reynolds AmericanAn advisory committee to the U.S. Food and Drug Administration recently voted to reject a claim from a company that its tobacco-heating product be marketed as "reduced risk" during a review process Reynolds American Inc. also started in December 2017, but no applications for the marketing of "reduced risk" products have yet to be accepted in the U.S. The Tobacco Products Scientific Advisory Committee voted 5-4 to reject a claim by Phillip Morris that "switching completely to IQOS presents less...The Business Journals
RAI: Can Reynolds American Get a Reduced-Risk Label for This Tobacco Product?It is the leading producer by far of this snuff-like product with a storied history.The Motley Fool
RAI: Reynolds American CEO to leave role by end of yearbizjournals
RAI: Reynolds must pay Florida $30 million annually, court ruling confirmsThe state of Florida will continue to receive about $30 million a year from Winston-Salem-based Reynolds American's R.J. Reynolds Tobacco Co., a subsidiary of British American Tobacco (NYSE: BTI), to cover past and future health care expenses resulting from consumer use of tobacco products. Florida Attorney General Pam Bondi announced a court decision Wednesday that ensures payments ordered in the Master Settlement Agreement (MSA) with Reynolds, dating back to the late 1990s, will continue being...The Business Journals
RAI: Reynolds smokeless tobacco product enters FDA 'modified-risk' pipelineReynolds American Inc. said Monday that the U.S. Food and Drug Administration has accepted and filed for substantive review a total of 18 "modified risk tobacco product" applications covering six styles of its smoke-free Camel Snus product. The FDA's acceptance comes a few months after Reynolds submitted applications seeking FDA approval to identify the Camel Snus tobacco products as having a "modified risk." Camel Snus, first introduced in 2006, is a smokeless, spitless moist tobacco...The Business Journals
Press coverage of RAI more than tripled over the last week, reaching 19 mentionsRAI made the news 19 times in the past week, including articles in The Grocer, Military Technologies News and Fox Business. This is about 19 times more than the usual press coverage the company receives. Its top competitor, Altria, was mentioned only once and close competitor Japan Tobacco was never mentioned.
RAI: Snus Global Market Top Key Players - Swedish Match, Imperial Tobacco Group, Reynolds American, British American Tobacco, Japan Tobacco - Analysis and Forecast to 2022Snus Market 2017 Snus Market 2017 Global Snus market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players includingSwedish MatchImperial Tobacco GroupReynolds AmericanBritish American TobaccoJapan TobaccoAltria Request a Sample Report @ www.wiseguyreports.com/sample-request/962171-global-snus-... Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million ...Continue reading "Snus Global Market Top Key Players - Swedish Match, Imperial Tobacco Group, Reynolds American, British American Tobacco, Japan Tobacco - Analysis and Forecast to 2022"Military Technologies News
RAI: Reynolds American CEO to leave role by end of yearDebra Crew, CEO of Reynolds American, will leave the company by the end of the year and be replaced by Ricardo Oberlander, currently regional director of the Americas for British American Tobacco, which purchased the Winston-Salem firm earlier this year for $54.5 billion. The announcement was made by BAT on Tuesday. BAT officials said that Crew has decided to leave BAT to "pursue other opportunities outside the company." She is leaving the company after becoming president and CEO of Reynolds American...The Business Journals: Raleigh/Durham
RAI: CEO of recently acquired tobacco company to departWINSTON-SALEM, N.C. (AP) - The top executive of tobacco giant Reynolds American Inc. will step down after one year in the role. The Winston-Salem Journal reports that Reynolds' parent company, British American Tobacco PLC, said Tuesday that 46-year-old Debra Crew will depart as CEO at year's end, thus removing legacy Reynolds management. She'll be replaced [...]The Seattle Times - Business & Tech

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RAI Website History

Screengrabs of how the RAI site has evloved. (Click to expand)

RAI website history

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Mar 2013

Owler has collected 16 screenshots of RAI's website since Mar 2013. The latest RAI website design screenshot was captured in Jan 2018.

RAI Headquarters

undefined company logo

401 N Main St

Winston Salem, North Carolina 27101

336-741-0881

Driving Directions

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RAI Summary Information

RAI is engaged in manufacturing and distributing cigarettes, moist snuff and tobacco products. RAI was founded in 2004. RAI's headquarters is located in Winston Salem, North Carolina, USA 27101. RAI's latest acquisition was . RAI's President & CEO, Debra A. Crew, currently has an approval rating of 73%. 100% of Owler community believes the stock will go Up. RAI has 5500 employees and reported 12.7B in revenue [trailing four quarters].

RAI's President & CEO, Debra A. Crew, currently has an approval rating of 73%. RAI's primary competitors are  Skillsoft Altria PM USA.

Visit the RAI website to learn more.