Pricer AB

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Helena Holmgren's photo - President & CEO of Pricer AB

President & CEO

Helena Holmgren

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Pricer AB's company profile
Helena Holmgren's photo - President & CEO of Pricer AB

Helena Holmgren

President & CEO

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Pricer AB's Competitor - Displaydata logo
Andrew Dark's photo - CEO of Displaydata

Andrew Dark


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Pricer AB's Competitor - Wasteless logo
Oded Omer's photo - Co-Founder & CEO of Wasteless

Oded Omer

Co-Founder & CEO

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Pricer AB's Competitor - SES-imagotag logo
Thierry Gadou's photo - Chairman & CEO of SES-imagotag

Thierry Gadou

Chairman & CEO

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Pricer AB's Competitor - E Ink logo
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Pricer AB's Competitor - PDi logo
Scott Soong's photo - Founder & CEO of PDi

Scott Soong

Founder & CEO

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Pricer AB's Competitor - Blue Yonder GmbH logo
Uwe Weiss's photo - CEO of Blue Yonder GmbH

Uwe Weiss


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Pricer AB's Competitor - NanoLumens logo
Ney Corsino's photo - President & CEO of NanoLumens

Ney Corsino

President & CEO

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Pricer AB's Competitor - Polyera logo
Philippe Inagaki's photo - Founder & CEO of Polyera

Philippe Inagaki

Founder & CEO

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Pricer AB's Competitor - Plastic Logic logo
Timothy Burne's photo - CEO of Plastic Logic

Timothy Burne


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Pricer AB's Competitor - AWM SMART SHELF logo
Kevin B. Howard's photo - Founder & CEO of AWM SMART SHELF

Kevin B. Howard

Founder & CEO

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Displaydata is Pricer AB's #1 competitor. Displaydata is a Private company that was founded in 2000 in Berkshire, England. Displaydata is in the Electrical & Electronics goods industry. Compared to Pricer AB, Displaydata has 2 more employees.

Wasteless is seen as one of Pricer AB's biggest rivals. Wasteless was founded in Tel Aviv, Tel Aviv District} in 2016. Wasteless competes in the Application Software field. Compared to Pricer AB, Wasteless generates $250M less revenue.

SES-imagotag is one of Pricer AB's top competitors. SES-imagotag is headquartered in Nanterre, Île-de-France, and was founded in 1992. SES-imagotag is in the Application Software field. SES-imagotag generates 110% the revenue of Pricer AB.

Pricer AB Quarterly and Annual Revenue

Trailing 12-Months Trend (TTM)

Annual Revenue


Pricer AB's revenue is the ranked 3rd among it's top 10 competitors. The top 10 competitors average 112.5M. Over the last four quarters, Pricer AB's revenue has decreased by 27.4%. Specifically, in Q2 2021's revenue was $45.6M; in Q1 2021, it was $45M; in Q4 2020, it was $98.6M; in Q3 2020, Pricer AB's revenue was $62.8M.

Pricer AB Acquisitions



Eldat Communication Ltd

Apr 2006

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These are all the companies that Pricer AB has acquired. Pricer AB's latest acquisition was Eldat Communication Ltd in Apr 2006.

Pricer AB Funding History

No recent funding data found related to Pricer AB

Pricer AB Investments

No recent investments found related to Pricer AB

Pricer AB News

July 9, 2021MarketScreener

Invitation for presentation of Pricer's interim report for the second quarter 2021

( Invitation for presentation of Pricer's interim report for the second quarter 20... See more »
July 5, 2021Retail Times

Stock-outs and shelf gaps continue to pose CX issues for shoppers in-store, Pricer's data reveals

Shelf gaps continue to pose customer experience (CX) issues for UK shoppers in-store, which risks los... See more »
June 22, 2021Markets Insider

Pricer's partner JRTech Solutions signs new framework agreement with Metro to continue supplying Pricer electronic shelf labels

STOCKHOLM, June 22, 2021 /PRNewswire/ -- Pricer's partner JRTech Solutions signed a new framework agr... See more »
May 20, 2021Retail Times

Norwegian specialty chain continues rollout of Pricer's Electronic Shelf Labels

Pricer's Norwegian partner StrongPoint AS has today signed a new agreement with a Norwegian specialty... See more »
May 12, 2021Furniture World

Nationwide Marketing Group and Pricer Announce a Preferred Partner Program for Digital Price Tags

Nationwide Marketing Group and Pricer, a producer of electronic shelf labels (ESL), announced that Pr... See more »
April 23, 2021MarketScreener

Presentation of Pricer's Interim Report January - March 2021

( First quarter of 2021 Financial result Jan - Mar 2021 Helena Holmgren President ... See more »
April 13, 2021MarketScreener

Invitation for presentation of Pricer's interim report for the first quarter 2021

( Invitation for presentation of Pricer's interim report for the first quarter 202... See more »

Pricer AB Blogs

March 25, 2021Pricer AB Blog

Independent grocer chooses future-proof digital solution

Download a PDF version of this page! CUSTOMER: Matvärlden COUNTRY: Sweden SECTOR: Grocery CUSTOMER SI... See more »
March 2, 2021Pricer AB Blog

Pricer's CEO Helena Holmgren interviewed in the Swedish trade magazine Fri Kpenskap

In February 2021 Pricer's CEO Helena Holmgren was interviewed in the Swedish trade magazine Fri Köpen... See more »
February 16, 2021Pricer AB Blog

Is Digital Transformation Vital for DIY Stores to Survive?

Despite the health crisis, DIY stores showed excellent performance in 2020. Some of them even saw the... See more »
February 5, 2021Pricer AB Blog

Pricer interviewed in Dagens Nyheter

Dagens Nyheter (DN), one of the leading Swedish daily newspapers published a long article on February... See more »
January 27, 2021Pricer AB Blog

One night installation of ESLs - a true team effort

For Muhittin Tayli, independent store owner of Matvärlden, working in close collaboration with their ... See more »
January 18, 2021Pricer AB Blog

(Unfortunately) 2021 will (still) not be "normal"

2020 was a defining year for retail, facing the challenges of the pandemics on top of the disruption ... See more »
December 8, 2020Pricer AB Blog

NRF Virtual Event 2021

NRF 2021: Retail's Big Show - Chapter One is meant to address the immediate needs facing retailers to... See more »

Pricer AB Press Releases

December 9, 2020Cision

Pricer AB decides on a repurchase program for own shares to hedge obligations for the company's incentive programs

Pricer AB has decided to introduce a repurchase program for own shares in order to secure... See more »
November 19, 2020PR Newswire

Carrefour chooses Pricer as preferred ESL supplier for worldwide installations

STOCKHOLM, Nov. 19, 2020 /PRNewswire/ -- Pricer announces that the retail group Carrefour has chosen ... See more »
October 12, 2020Cision

Invitation for presentation of Pricer's interim report for the third quarter 2020

Pricer AB will present its interim report for the third quarter 2020 in a audiocast on October 23... See more »
October 5, 2020Cision

CFO leaves her assignment

Pricer's CFO, Susanne Andersson, has announced that she is leaving the company for a similar role... See more »
July 21, 2020Cision

Interim report January- June 2020 - Pricer AB (publ)

High order intake - increased demand on several markets COVID-19: delayed net sales, negative... See more »

Pricer AB Videos

May 2, 2018Pricer Youtube Channel

"Pricer 2018" on YOUTUBE

October 11, 2017Pricer Youtube Channel

"Pricer solutions in 30sec _ ENG" on YOUTUBE

July 10, 2017Pricer Youtube Channel

"Guardian store in Singapore" on YOUTUBE

May 18, 2017Pricer Youtube Channel

"FnFsuccess" on YOUTUBE

Social Media

Pricer AB Headquarters

Vastra Jarnvagsgatan 7

Stockholm, Stockholms län111 64


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Pricer AB Summary



Pricer develops and provides an infrared electronic shelf label platform to retailers, grocers, electronics and specialty stores. Pricer AB was founded in 1991. Pricer AB's headquarters is located in Stockholm, Stockholms län, SE 111 64. Pricer AB's l...


Pricer AB's President & CEO, Helena Holmgren, currently has an approval rating of 72%. Pricer AB's primary competitors are Displaydata, Wasteless & SES-imagotag.


Frequently Asked Questions about Pricer AB

  1. When was Pricer AB founded?

    Pricer AB was founded in 1991
  2. Who is Pricer AB's CEO?

    Pricer AB's CEO is Helena Holmgren
  3. How much revenue does Pricer AB generate?

    Pricer AB generates $252M in revenue
  4. How much funding does Pricer AB have?

    Pricer AB has historically raised $0 in funding
  1. Where is Pricer AB's headquarters?

    Pricer AB's headquarters is in Stockholm Stockholms län, SE
  2. How many employees does Pricer AB have?

    Pricer AB has 144 employees
  3. What sector does Pricer AB operate in?

    Pricer AB is in Electrical & Electronics goods
  4. Who are Pricer AB's competitors?

    Pricer AB's top competitors are Displaydata, Wasteless, SES-imagotag