Persado is a content platform that enables digital marketers to create words, phrases and images for emails and web pages. Read more

1,204 Followers on Owler
1,204 Followers on Owler
1,204 Followers on Owler
1,204 Followers on Owler


Persado is a content platform that enables digital marketers to create words, phrases and images for emails and web pages. Read more

Alex Vratskides's photo - Co-Founder & CEO of Persado

Co-Founder & CEO

Alex Vratskides

CEO Approval Rating





PrivateIndependent Company









Missing a competitor? Contribute!

Zmags is a top competitor of Persado. Zmags was founded in 2006, and is headquartered in Boston, Massachusetts. Zmags is in the Marketing Services industry. Zmags generates $3.4M more revenue vs. Persado.

Latitude Digital Marketing is seen as one of Persado's top competitors. Latitude Digital Marketing is headquartered in London, England, and was founded in 2001. Latitude Digital Marketing is in the Advertising & Marketing field. Latitude Digital Marketing generates 24% the revenue of Persado.

Boost Media Inc. has been one of Persado's top competitors. Boost Media Inc.'s headquarters is in San Francisco, California, and was founded in 2008. Boost Media Inc. competes in the Marketing Services industry. Boost Media Inc. generates 26% of Persado's revenue.


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Growth Score - 1/1

Is $25M a good estimate for Persado's revenue?

Persado Acquisitions

No recent acquisitions found related to Persado

Persado Funding History

Since Persado was founded in 2012, it has participated in 4 rounds of funding. In total Persado has raised $96.0M. Persado's last funding round was on Oct 2017 for a total of $30.0M





Oct 2017

Silicon Valley Bank

Series C
Apr 2016
Series B
Jan 2015
Series A
Feb 2013

Since Persado was founded in 2012, it has participated in 4 rounds of funding. In total Persado has raised $96.0M. Persado's last funding round was on Oct 2017 for a total of $30.0M

Persado Investments

No recent investments found related to Persado

Persado News

July 29, 2020Picante Today

Vodafone Italy Drives New Accounts With Personalized, AI-Powered Messaging

Working closely with Persado and Adobe, Vodafone leveraged AI-based language to generate the right me... See more »
July 8, 2020MarketScreener

Persado :'s AI-Based Language Platform Delivers Triple-Digital Lift for Mortgage Firm Mr. Cooper

( Persado's AI platform and data-driven approach to multi-channel communications h... See more »
March 10, 2020Silicon Valley Daily

Persado Named to Fast Company's Annual List of the World's Most Innovative Companies for 2020

Persado's innovative AI-platform earned no. 2 spot for artificial intelligence NEW YORK--(BUSINESS WI... See more »
December 11, 2019destinationCRM

Persado Joins Adobe Premier Partner Program

The partnership will allow Adobe Experience Cloud users to seamlessly integrate Persado's AI platform... See more »
August 7, 2019Quartz India

JPMorgan Chase has an AI copywriter that writes better ads than humans can

Is artificial intelligence the future of advertising?... See more »
August 1, 2019Newsday

JPMorgan says robots writing credit card ads

JPMorgan Chase said it has signed a contract with Persado Inc., which develops artificial intelligenc... See more »
July 31, 2019Banking Technology

Persado gets five-year deal with JP Morgan Chase

The AI firm generates better marketing copy.... See more »

Persado Blogs

March 13, 2019Persado Blog

What Marketing Leaders, Influencers Think of AI

Top-level learnings from an evening with Persado executives, marketing leaders and influencers on How... See more »
March 7, 2019Persado Blog

CMOs: How Well Do You Know Your MarTech Stack?

There's a rumor out there that there are at least 6,000 tools available for your MarTech stack. Be wa... See more »
March 4, 2019Persado Blog

3 Examples of How AI Can Supercharge Your Digital Marketing Creative

In a new whitepaper, Persado looks at how CMOs can unlock the power of words and ensure mathematical ... See more »
February 28, 2019Persado Blog

5 Sessions to Attend at Shoptalk 2019

Shoptalk will once again be the talk of the town when the conference hits Las Vegas March 3-6. These ... See more »
February 22, 2019Persado Blog

If Your MarTech Stack Doesn't Have Time-to-Value, It Doesn't Have Much Value

Marketing is a business of overused buzzwords and catchy phrases. "100% seamless integrations" is one... See more »
February 15, 2019Persado Blog

Persado, charity: water Author Powerful Story

Charity: water is on a mission to bring clean and drinkable water to everyone. The charity called on ... See more »
February 8, 2019Persado Blog

Loves Me, Loves Me Not: What Marketers Can Learn From Misunderstood Love Songs

Some of the most misunderstood love songs don't belong on Valentine's Day playlists, just like some c... See more »

Persado Press Releases

January 7, 2020Business Wire

Persado Mentioned in Gartner Report on "Cool Vendors in AI for Marketing"

NEW YORK--(BUSINESS WIRE)--Persado, the leader in using AI to generate high-performance language for ... See more »
March 4, 2019Business Wire

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

NEW YORK--(BUSINESS WIRE)--lt;a href="" target="_blank"gt;#AIl... See more »
May 22, 2018GlobeNewswire

Persado's AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

The platform's AI-Generated emotional language increased engagement by 24 percent and delivered deep ... See more »
September 26, 2017Marketwired

Persado and Oracle + Bronto Enhance Marketing Platform With New AI Integration

Bronto Customers Can Access Persado Predictive and Emotional Analytics to Boost Email Performance Dir... See more »
February 15, 2017Marketwired

Persado Appoints New CFO, Head of UK Sales

NEW YORK, NY--(Marketwired - Feb 15, 2017) - Persado, the leading provider of AI-generated cognitive ... See more »
December 11, 2016Blackbird

Persado Closes Fourth Year of Business with Strong Momentum and Continued Growth

Leader in AI-Backed Cognitive Content Generates Over $1 Billion in Incremental Revenue for Customers ... See more »
September 5, 2016Marketwired

Marketers Are Poised to Adopt Machine-Learning Technologies

New Report Finds Leveraging the Right Message Optimized for Emotion Drives 3-5x Increase in Revenue... See more »

Persado Videos

June 2, 2020Persado Vimeo Channel

"Comment Orange dynamise sa stratgie clients digitale grce l'IA Persado" on VIMEO

Orange, leader historique sur les réseaux Internet et mobile en France avec 22 millions de con... See more »
January 21, 2020Persado Vimeo Channel

"Arianna Huffington Speaks on the Future of AI and Marketing with Persado Board Member Marni Walden" on VIMEO

As Founder of Huffington Post and Founder and CEO of Thrive Global, Arianna Huffington has been renow... See more »
February 28, 2019Persado Vimeo Channel

"Persado: Comment ça marche (en-français)" on VIMEO

Cast: Persado... See more »
February 11, 2019Persado Vimeo Channel

"How Persado Unlocks the Power of Words" on VIMEO

Persado is reinventing digital marketing creative by applying mathematical certainty to words, the fo... See more »

Social Media

Persado Headquarters

11 East 26th Street

New York, New York10010


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Persado Summary



Persado is a marketing language developing firm that uses math and big data to turn normal phrases into emotional values. Founded in December 12, 2012, the company has its headquarters in the National Museum of Mathematics in New York, the company als...


Persado's Co-Founder & CEO, Alex Vratskides, currently has an approval rating of 79%. Persado's primary competitors are Zmags, Latitude Digital Marketing & Boost Media Inc..


Frequently Asked Questions about Persado

  1. When was Persado founded?

    Persado was founded in 2012
  2. Who is Persado's CEO?

    Persado's CEO is Alex Vratskides
  3. How much revenue does Persado generate?

    Persado generates $25M in revenue
  4. How much funding does Persado have?

    Persado has historically raised $96M in funding
  1. Where is Persado's headquarters?

    Persado's headquarters is in New York New York, USA
  2. How many employees does Persado have?

    Persado has 350 employees
  3. What sector does Persado operate in?

    Persado is in Internet Software, IT Services
  4. Who are Persado's competitors?

    Persado's top competitors are Zmags, Latitude Digital Marketing, Boost Media Inc.