Operative

Operative Media, formerly Sintec Media, provides media and advertisers with an end-to-end digital advertising management solution. Read more

1,744 Followers on Owler
1,744 Followers on Owler
1,744 Followers on Owler
1,744 Followers on Owler

Operative

Operative Media, formerly Sintec Media, provides media and advertisers with an end-to-end digital advertising management solution. Read more

Lorne Brown's photo - President & CEO of Operative

President & CEO

Lorne Brown

CEO Approval Rating

73/100

Founded:

2000

Status:

PrivateIndependent Company

OPERATIVE TOP COMPETITORS OR ALTERNATIVES

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WideOrbit is perceived as one of Operative's biggest rivals. WideOrbit was founded in 1999 in San Francisco, California. WideOrbit is in the Digital Marketing & Publishing field. WideOrbit generates $210M more revenue than Operative.

Vibrant is Operative's #2 rival. Vibrant is a Private company that was founded in 2000 in New York, New York. Vibrant competes in the Internet Software field. Compared to Operative, Vibrant has 530 fewer employees.

ShareBuilders is one of Operative's top competitors. ShareBuilders's headquarters is in Washington, Illinois, and was founded in 1999. ShareBuilders operates in the Real Estate Development & Operations industry. ShareBuilders generates 30% of Operative's revenue.

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Operative Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
STAQ, Inc.

Mar 2021

Source »
undisclosed
Staq is a New York-based business intelligence platform that offers content management, inventory reporting and analytics solutions for the media sector.
Broadway Systems

Oct 2015

Source »
undisclosed
Broadway Systems is a provider of advertising sales and traffic software solutions for cable and Internet Protocol Television networks.
Pilat Media Ltd.

Apr 2014

Source »
undisclosed
Pilat Media develops and markets software for multi-channel broadcasting market.

-

StorerTV

Jan 2013

Source »
undisclosed
-

These are all the companies that Operative has acquired. Operative has acquired 4 companies and its latest acquisition was STAQ, Inc. in Mar 2021. Staq is a New York-based business intelligence platform that offers content management, inventory reporting and analytics solutions for the media sector.

Operative Funding History

Since Operative was founded in 2000, it has participated in 5 rounds of funding. In total Operative has raised $36.5M. Operative's last funding round was on Mar 2014 for a total of $11.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Debt
Mar 2014
$11M
Unattributed
Feb 2011
$10M
Unattributed
Apr 2007
$1M

Edison Venture Fund

Unattributed
Jan 2006
$4.5M

Edison Venture Fund

Unattributed
Sep 2002
$10M
-

Since Operative was founded in 2000, it has participated in 5 rounds of funding. In total Operative has raised $36.5M. Operative's last funding round was on Mar 2014 for a total of $11.0M

Operative Investments

No recent investments found related to Operative

These are all the companies that Operative has invested in. Operative has invested 4 companies and its latest investment was STAQ, Inc. in Mar 2021. Staq is a New York-based business intelligence platform that offers content management, inventory reporting and analytics solutions for the media sector.

Operative News

March 18, 2021TVNewsCheck

Fox Puts Ad Sales Management System In Cloud With Operative

Fox Corp. said it is using technology company Operative Media's cloud-based system to manage its ad s... See more »
March 17, 2021Martech News

Operative Acquires AdTech Company STAQ

Operative announced today the completion of its acquisition of STAQ, a data collection, normalization... See more »
June 19, 2020AdExchanger

The Operative Word, With CEO Lorne Brown

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you ... See more »
June 27, 2019The Drum

Mediaocean and Operate are partnering to automate RFPs and insertion orders in TV

Starting 15 August, Mediaocean and Operative will be piloting a program to automate assembling reques... See more »
June 27, 20194-traders

Mediaocean and Operative Announce Pilot for Buyers and Sellers

(marketscreener.com) NEW YORK, June 27, 2019 (GLOBE NEWSWIRE) -- Mediaocean and Operative have announ... See more »
July 11, 2018Beet TV

Operative CEO On FreeWheel Partnership To Beat Tech Platforms

The digital platforms are commanding a greater and greater share of ad spend, and may even now be con... See more »
July 10, 2018Martech Series

Operative Launches "Premium at Scale" Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media

Sets In Motion Strategy to Enable Media Companies to More Easily Sell Premium Content Flexibly Across... See more »

Operative Blogs

December 31, 2019Operative Blog

Starting Your Summit Day with Breakfast & the BAEs

Matrix's 4th Annual Media Ad Sales Summit 2020 is coming up fast, January 22-24 in Miami Beach. This ... See more »
November 7, 2019Operative Blog

Tech Bae’s 1st Birthday Bash – Navigating Change: A Personal Journey

Risky.  Painful.  Uncomfortable. Rewarding.  Powerful.  Career-building.  So many of us use such adj... See more »
March 26, 2019Operative Blog

The Two Concepts Every Media Company Needs to Know in the Age of Automated Advertising

Lessons Learned from OP/ED '19 series - Part 1 "The Automation of Advertising starts...now." Operativ... See more »
March 6, 2019Operative Blog

Ad Tech Bae Starts the New Year with Intention

Ad Tech Bae Founders Brenda Salce-Garcia (Operative), Christina Barlowe (Spectrum Reach), Heather McC... See more »
November 20, 2018Operative Blog

Women in Media Create TechBae, A Community to Empower Women to Succeed

Last week, 50+ female executives from leading ad tech and media companies got together to empower eac... See more »
October 25, 2018Operative Blog

How Outcome-based Selling is Accelerating Converged Media Companies' Success in a New Tech Landscape

Consumers today are over the top. An average American now reportedly spends nearly 11 hours a day acr... See more »
June 27, 2018Operative Blog

Kill Complexity & Grow Revenue Series: How Operative.One Shortened the Order-to-Cash Process for Bustle

Ad operations is one of the most important functions of running an effective digital advertising bu... See more »

Operative Press Releases

August 7, 2017StreetInsider

SintecMedia Names Lorne Brown Global Chief Executive Officer

SintecMedia, the world's leading provider of broadcast and digital management software, today announc... See more »
June 28, 2017PR Newswire

Mashable Taps SintecMedia's "Compete" for Ad Channel Management

NEW YORK, June 28, 2017 /PRNewswire/ -- SintecMedia, the world's leading provider of broadcast and di... See more »
March 2, 2017Press Release Rocket

SintecMedia Partners with PremiumMedia360 to Automate TV Media Data Connectivity Between Networks and Agencies

New data hub platform provides seamless 2-way data communications to TV media companies. New York, NY... See more »
January 11, 2017PRWeb

Edison Partners Exits Operative Media, Inc.

Leader in online advertising operations acquired by SintecMedia.(PRWeb January 11, 2017)Read the full... See more »
January 11, 2017PRWeb

Edison Partners Exits Operative Media, Inc.

Leader in online advertising operations acquired by SintecMedia.(PRWeb January 11, 2017)Read the full... See more »
October 6, 2016PR Newswire

Operative Announces Compete - The Transparent Programmatic Platform for Publishers

NEW YORK, Oct. 6, 2016 /PRNewswire/ -- Operative Media, Inc., the global leader in advertising busine... See more »

Operative Videos

May 15, 2018Operative Youtube Channel

"Medea Testimonials" on YOUTUBE

April 24, 2018Operative Youtube Channel

"Keys to Success Panel" on YOUTUBE

Social Media

Operative Headquarters

530 5th Avenue Suite 19A

New York, New York10036

212-994-8930

Driving Directions »

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Operative Summary

ABOUT

Overview

Operative Media, formerly Sintec Media, provides media and advertisers with an end-to-end digital advertising management solution. Operative was founded in 2000. Operative's headquarters is located in New York, New York, USA 10036. It has raised 36.5M...

CEO

Operative's President & CEO, Lorne Brown, currently has an approval rating of 73%. Operative's primary competitors are WideOrbit, Vibrant & ShareBuilders.

Website

operative.com

Frequently Asked Questions about Operative

  1. When was Operative founded?

    Operative was founded in 2000
  2. Who is Operative's CEO?

    Operative's CEO is Lorne Brown
  3. How much revenue does Operative generate?

    Operative generates $95M in revenue
  4. How much funding does Operative have?

    Operative has historically raised $36.5M in funding
  1. Where is Operative's headquarters?

    Operative's headquarters is in New York New York, USA
  2. How many employees does Operative have?

    Operative has 650 employees
  3. What sector does Operative operate in?

    Operative is in Enterprise Software, Digital Marketing & Publishing, Online Advertising
  4. Who are Operative's competitors?

    Operative's top competitors are WideOrbit, Vibrant, ShareBuilders