Nielsen

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David Kenny's photo - CEO of Nielsen

CEO

David Kenny

CEO Approval Rating

65/100

Founded:

1923

Status:

PublicIndependent CompanyNYSENLSN

NIELSEN TOP COMPETITORS OR ALTERNATIVES

RANK

COMPANY

CEO

CEO RATING

EMPLOYEES

FUNDING

REVENUE

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Kantar is seen as one of Nielsen's top competitors. Kantar was founded in London, England} in 1993. Kantar is in the Business Information Research industry. Compared to Nielsen, Kantar generates $2.5B less revenue.

GfK is Nielsen's #2 competitor. GfK was founded in 1934, and its headquarters is in A&O Nuremberg, Other. GfK competes in the Business Information Research industry. GfK has 38,000 fewer employees than Nielsen.

Ipsos is Nielsen's #3 rival. Ipsos is headquartered in Paris, Île-de-France, and was founded in 1975. Like Nielsen, Ipsos also competes in the Business Information Research industry. Ipsos generates 36% the revenue of Nielsen.

Nielsen Quarterly and Annual Revenue

Trailing 12-Months Trend (TTM)

Annual Revenue

$6.3B

Nielsen's revenue is the ranked 2nd among it's top 10 competitors. The top 10 competitors average 2B. Over the last four quarters, Nielsen's revenue has decreased by 42.3%. Specifically, in Q1 2021's revenue was $863M; in Q4 2020, it was $2.4B; in Q3 2020, it was $1.6B; in Q2 2020, Nielsen's revenue was $1.5B.

Nielsen Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
TVTY, Inc.

Jul 2021

Source »
undisclosed
TVTY is a France-based ad monitoring firm that offers services such as advertising campaigns, strategy consulting and brand promotion for sports and entertainment sectors.
Precima Inc.

Jan 2020

Source »
undisclosed
Precima provides pricing optimization, promotional planning, targeted marketing, and supplier collaboration services for businesses.
Sorenson Media, Inc.

Feb 2019

Source »
$11.3M
Sorenson Media develops a video encoding platform that provides monetization, content and ad enhancement solutions for broadcasters and advertisers.
SuperData Research Holdings, Inc.

Sep 2018

Source »
undisclosed
Superdata is a market intelligence platform that offers quantitative and qualitative insights on streaming media and gaming video contents.
Landsberry & James Marketing Pty Ltd.

Jun 2018

Source »
undisclosed
L&J is a designer and developer of media analytics and planning software for advertisers, agencies and media owners.

Nielsen Funding History

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Post-IPO Debt
May 2021
$1.3B
-
IPO
Jan 2011
$1.6B

Nielsen Investments

COMPANY

DESCRIPTION

AMOUNT

INVESTMENT DATE

ROUND

EXIT DATE

OpenSlate is a contextual analytics platform that provides video content ratings and measurement solutions for brands and marketers.
-
Sep 18, 2019
Equity
-
ciValue develops a SaaS-based platform that offers category intelligence, marketing and monetization solutions for the retail sector.
$6M
Oct 08, 2018
Series A
-

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Social Media

Nielsen Headquarters

675 6th Avenue 3rd Floor

New York, New York10010

646-441-2004

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Nielsen Summary

ABOUT

Overview

Nielsen Holdings (NYSE, NLSN) is a provider of data insights on marketing, consumer information and media measurement. Founded in 1923, the company has its headquarters in New York City and Diemen, The Netherlands. Nielsen is active in more than 100 c...

CEO

Nielsen's CEO, David Kenny, currently has an approval rating of 65%. Nielsen's primary competitors are Kantar, GfK & Ipsos.

Frequently Asked Questions about Nielsen

  1. When was Nielsen founded?

    Nielsen was founded in 1923
  2. Who is Nielsen's CEO?

    Nielsen's CEO is David Kenny
  3. How much revenue does Nielsen generate?

    Nielsen generates $6.3B in revenue
  4. How much funding does Nielsen have?

    Nielsen has historically raised $2.9B in funding
  5. Where is Nielsen's headquarters?

    Nielsen's headquarters is in New York New York, USA
  1. How many employees does Nielsen have?

    Nielsen has 46,000 employees
  2. What sector does Nielsen operate in?

    Nielsen is in Business Information Research
  3. Who are Nielsen's competitors?

    Nielsen's top competitors are Kantar, GfK, Ipsos
  4. Who has Nielsen invested in?

    Nielsen's has invested in companies such as Outrigger, Inc., ciValue