112 Followers on Owler


Needle provides real-time expert shopping assistance services for ecommerce websites. Read more

Morgan Lynch's photo - CEO of Needle


Morgan Lynch

CEO Approval Rating





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Missing a competitor? Contribute!

Connectors Marketplace is one of Needle's top competitors. Connectors Marketplace was founded in 2010, and its headquarters is in New York, New York. Like Needle, Connectors Marketplace also works within the Internet Software sector. Connectors Marketplace has 211 fewer employees than Needle.

Reevoo is Needle's #2 rival. Reevoo was founded in 2005 in London, England. Reevoo competes in the Application Software field. Reevoo generates $6.3M more revenue than Needle.

SocialTyer is a top competitor of Needle. SocialTyer is a Private company that was founded in , in null. SocialTyer competes in the industry. SocialTyer has 225 fewer employees vs. Needle.


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Growth Score - 1/1

Is $5.4M a good estimate for Needle's revenue?

Needle Acquisitions

No recent acquisitions found related to Needle

Needle Funding History

Since Needle was founded in 08/2009, it has participated in 4 rounds of funding. In total Needle has raised $22.0M. Needle's last funding round was on May 2014 for a total of $7.0M





May 2014

Shasta Ventures

Series B
Jul 2012

Rembrandt Venture Partners

Apr 2012

Rembrandt Venture Partners

Series A
Feb 2011

Since Needle was founded in 08/2009, it has participated in 4 rounds of funding. In total Needle has raised $22.0M. Needle's last funding round was on May 2014 for a total of $7.0M

Needle Investments

No recent investments found related to Needle

Needle News

February 23, 2016TMCnet

Needle's Advocate Marketing Cloud Leverages Brand Fans to Build E-Commerce

Needle provides a marketing platform that enables online retailers to leverage their passionate fans ... See more »
November 26, 2015techrockies

Holiday Gift Giving Causes Stress

Salt Lake City-based e-commerce shopping expert provider Needle says that finding holiday gifts for l... See more »
October 23, 2015SYS-CON MEDIA

Creator of Kid-Friendly Needle Launches Indiegogo Campaign to Raise Funds

MIAMI, Oct. 23, 2015 /PRNewswire/ -- For children and adults alike, fear of getting a shot is a commo... See more »
May 8, 2015USA TODAY

Needle connects brand fans with shoppers

Software company rides the e-commerce boom by offering companies sales-generating chats... See more »

Needle Blogs

July 1, 2019Needle Blog

Creative ways to include customer advocacy marketing in your marketing plan

Nothing in marketing is more powerful than a fan of your product or service talking about their posit... See more »
June 10, 2019Needle Blog

Live chat narrows shopper's choices to increase sales

Today's online shoppers are overwhelmed with choices and the product information presented to them. T... See more »
May 15, 2019Needle Blog

Super Fans Build your Brand and Sell More

I've been talking about live chat for ecommerce for so long, I neglect the core value of Needle. This... See more »
May 3, 2019Needle Blog

How much does live sales chat increase conversion?

Ecommerce professionals know that live sales chat for your online store is a great way to offer your ... See more »
April 12, 2019Needle Blog

How to Measure Success of Live Chat on your Site

Many ecommerce professionals are realizing the benefits of live chat for their online stores. Live ch... See more »
March 21, 2019Needle Blog

The 5 Biggest Mistakes Companies Make with Online Sales Chat

Chat is becoming a mainstay to most ecommerce online stores because they understand the value of gett... See more »
March 5, 2019Needle Blog

Build a brand-centric ecommerce website

If you believe brand marketing is a thing of the past, think again. Brands are bigger and better in t... See more »

Needle Press Releases

September 29, 2014BUSINESS WIRE

Needle Unveils First-of-its-Kind Study to Dispel Misconceptions, Shine Light on Estimated 37.5 Million U.S. Brand Advocates

SEATTLE & SALT LAKE CITY--(BUSINESS WIRE)--Advocate-assisted commerce leader Needle releases its firs... See more »
August 28, 2014BUSINESS WIRE

Needle Adds New Leaders with Experience from AtTask, Electronic Arts, Microsoft and Amazon

SALT LAKE CITY--(BUSINESS WIRE)--Needle adds new leaders with experience from AtTask, Electronic Arts... See more »
June 11, 2014BUSINESS WIRE

Amy Heidersbach Joins Needle as SVP, Chief Marketing Officer

SALT LAKE CITY--(BUSINESS WIRE)--Needle announced today that, after more than 4 years at eBay Inc., A... See more »

Needle Named “Cool Vendor in Retail” by Gartner

SALT LAKE CITY--(BUSINESS WIRE)--Needle, the pioneer of advocate-assisted commerce, today announced t... See more »
March 31, 2014BUSINESS WIRE

Needle Creates a New Mobile Shopping Experience by Putting a Brand’s Best Experts in a Shopper’s Pocket

SALT LAKE CITY--(BUSINESS WIRE)--The empowered shopper has arrived. They are informed, connected, ske... See more »

Social Media

Needle Headquarters

14864 Pony Express Rdoad

Bluffdale, Utah84065


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Needle Summary



Needle provides real-time expert shopping assistance services for ecommerce websites. Needle was founded in 08/2009. Needle's headquarters is located in Bluffdale, Utah, USA 84065. It has raised 22.0M in 4 rounds. The latest round was in May 2014. Som...


Needle's CEO, Morgan Lynch, currently has an approval rating of 70%. Needle's primary competitors are Connectors Marketplace, Reevoo & SocialTyer.



Frequently Asked Questions about Needle

  1. When was Needle founded?

    Needle was founded in 08/2009
  2. Who is Needle's CEO?

    Needle's CEO is Morgan Lynch
  3. How much revenue does Needle generate?

    Needle generates $5.4M in revenue
  4. How much funding does Needle have?

    Needle has historically raised $22M in funding
  1. Where is Needle's headquarters?

    Needle's headquarters is in Bluffdale Utah, USA
  2. How many employees does Needle have?

    Needle has 235 employees
  3. What sector does Needle operate in?

    Needle is in Internet Software, E-commerce
  4. Who are Needle's competitors?

    Needle's top competitors are Connectors Marketplace, Reevoo, SocialTyer