Lytics

Lytics develops a customer data platform that allows marketers to automate personalized marketing experiences. Read more

882 Followers on Owler
882 Followers on Owler
882 Followers on Owler
882 Followers on Owler

Lytics

Lytics develops a customer data platform that allows marketers to automate personalized marketing experiences. Read more

James McDermott's photo - Co-Founder & CEO of Lytics

Co-Founder & CEO

James McDermott

CEO Approval Rating

87/100

Founded:

2012

Status:

PrivateIndependent Company

LYTICS TOP COMPETITORS OR ALTERNATIVES

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Segment is seen as one of Lytics's biggest rivals. Segment was founded in 2011 in San Francisco, California. Like Lytics, Segment also operates in the Internet Software sector. Segment generates $95.6M more revenue than Lytics.

AgilOne is one of Lytics's top competitors. AgilOne was founded in 2006, and its headquarters is in Sunnyvale, California. Like Lytics, AgilOne also operates in the Internet Software space. AgilOne has 20 more employees than Lytics.

Ascent360 is one of Lytics's top rivals. Ascent360 was founded in 2013, and is headquartered in Golden, Colorado. Like Lytics, Ascent360 also works within the Internet Software sector. Ascent360 generates $2.4M less revenue vs. Lytics.

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Lytics Acquisitions

No recent acquisitions found related to Lytics

Lytics Funding History

Since Lytics was founded in 2012, it has participated in 5 rounds of funding. In total Lytics has raised $57.6M. Lytics' last funding round was on Jan 2019 for a total of $34.6M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Series C
Jan 2019
$34.6M

JMI Equity

Series B
Oct 2017
$13.7M
Series A
Jun 2014
$7M
-
Equity
Jul 2013
$2.2M
-
Debt
Apr 2013
$100K
-

Since Lytics was founded in 2012, it has participated in 5 rounds of funding. In total Lytics has raised $57.6M. Lytics' last funding round was on Jan 2019 for a total of $34.6M

Lytics Investments

No recent investments found related to Lytics

Lytics News

March 18, 2020AdvertisingAge India

Firefox CMO departs to join customer data platform Lytics

Company is part of a growing category of providers for first-party data storage and organization.... See more »
March 3, 2020Martech Series

Lytics Successfully Completes the SOC 2 Type 2 Examination

Independent audit confirms Lytics' commitment to data security Lytics, the real-time Customer Data Pl... See more »
February 24, 2020MarTech Advisor

Lytics Integrates with Google Cloud BigQuery, To Enhance Its Customer Data Platform

Lytics customers can easily access and analyze massive amounts of data in Google Cloud's secure, scal... See more »
February 20, 2020Martech Series

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud's secure, scal... See more »
December 12, 2019destinationCRM

Lytics Integrates With Google Marketing Platform

Lytics' Google integration helps marketers share customer segments, affinities, and other metrics bet... See more »
November 7, 2019MarketScreener

Ranked Number 84 Fastest Growing Company in North America on Deloitte's 2019 Technology Fast 500

(marketscreener.com) Attributes 1565% Revenue Growth to the growing importance of providing personali... See more »
November 1, 2019MarTech Today

Lytics launches Salesforce Marketing Cloud integration for customer journeys

With the new integration, users can view customer insights and execute campaigns between Lytics and S... See more »

Lytics Blogs

October 4, 2018LYTICS Blog

How Dr. Martens Used Lytics CDP to Achieve a 60 Percent Higher Conversion Rate

When iconic shoe brand Dr. Martens decided to use Lytics Customer Data Platform (CDP) to unify, colle... See more »
October 1, 2018LYTICS Blog

Everybody's Talking About Customer Data Platforms

CDP buyer guides are popping up everywhere and 78 percent of Enterprise companies say they have or ar... See more »
September 27, 2018LYTICS Blog

Marketing 3.0: Evolve Your Personalized Marketing with a CDP

78 percent of companies are bought in to the idea of Customer Data Platforms, but only 13 percent are... See more »
September 24, 2018LYTICS Blog

How to Get the Most Out of Your Customer Data Platform With Lytics' Strategic Consulting Services

So you've got a CDP...What happens next? How do you harness your customer data to create real busines... See more »
September 11, 2018LYTICS Blog

Chief Marketer Special Report: How Marketers Use Data to Create Customer Confidence

Customers crave more personalized experiences, yet they want today data privacy. In this new special ... See more »
August 30, 2018LYTICS Blog

Customer Data Challenge: Improve MarTech Efficiency and ROI With Unified Data (Webinar)

Learn how to make your MarTech stack more efficient, useful, and cost-effective with Merkle CTO Matth... See more »
August 28, 2018LYTICS Blog

How to Become a Customer-Centric Company

Most companies want to be customer-centric. So why is it that after many years of hard work and good ... See more »

Lytics Press Releases

November 13, 2016PRWeb

Omeda and Lytics Partner to Create the First Comprehensive Audience Engagement Platform for Publishers

Publishers can now monetize and activate all of their customer data with one solution(PRWeb November ... See more »
February 10, 2015MARKETWIRED

Lytics State of Digital Marketing Survey Reveals 80% of Consumers Are Receiving Irrelevant Offers Online, Majority of Marketers Believe They Deliver Personalized Customer Experiences

Amazon Is Ranked Best at Customer Engagement by Consumers, Overwhelming Majority Say Brands Are Not F... See more »
December 3, 2014MARKETWIRED

Lytics Unveils Pricing for New Marketing Activation Platform

The Simple and Flexible Pricing Model Allows Modern Marketers to Accelerate Digital Marketing Perform... See more »
November 20, 2014MARKETWIRED

Using Lytics, Taxi Booking Service Minicabster Increases Customer Bookings by 83 Percent

With the Lytics Marketing Activation Platform, Minicabster Re-Engages With Existing Customers, Finds ... See more »
November 11, 2014MARKETWIRED

Lytics Expands Leadership Team to Accelerate Company Growth and Market Adoption

Three New Executives to Lead Sales, Marketing and Customer Success... See more »
October 22, 2014NEWSMAKER

Lytics Raises $7 Million in Series A Funding to Meet Surging Demand for Adaptive Digital Marketing That Reaches Audiences Across All Digital Channels

Comcast Ventures Leads Round, Original Investors Rembrandt Venture Partners and Voyager Capital Parti... See more »
October 22, 2014NEWSMAKER

Flash E-Tailer The Clymb Selects Lytics to Increase Impact of Online Marketing Activities

By Unleashing the Power of Customer Intelligence, The Clymb More Than Doubled the Effectiveness of It... See more »

Lytics Videos

July 23, 2015Lytics Youtube Channel

"Why The Clymb Chose Lytics" on YOUTUBE

May 13, 2015Lytics Youtube Channel

"Audience Overview" on YOUTUBE

May 13, 2015Lytics Youtube Channel

"Lytics: Build a Segment" on YOUTUBE

May 1, 2015Lytics Youtube Channel

"Lytics, inc." on YOUTUBE

April 16, 2015Lytics Youtube Channel

"An Introduction to Lytics" on YOUTUBE

Social Media

Lytics Headquarters

920 SW 6th Ave., Suite 700

Portland, Oregon97204

503-479-5880

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Lytics Summary

ABOUT

Overview

Lytics develops a customer data platform that allows marketers to automate personalized marketing experiences. Lytics was founded in 2012. Lytics' headquarters is located in Portland, Oregon, USA 97204. It has raised 57.6M in 5 rounds. The latest roun...

CEO

Lytics's Co-Founder & CEO, James McDermott, currently has an approval rating of 87%. Lytics's primary competitors are Segment, AgilOne & Ascent360.

Website

lytics.com

Frequently Asked Questions about Lytics

  1. When was Lytics founded?

    Lytics was founded in 2012
  2. Who is Lytics's CEO?

    Lytics's CEO is James McDermott
  3. How much revenue does Lytics generate?

    Lytics generates $4.4M in revenue
  4. How much funding does Lytics have?

    Lytics has historically raised $57.6M in funding
  1. Where is Lytics's headquarters?

    Lytics's headquarters is in Portland Oregon, USA
  2. How many employees does Lytics have?

    Lytics has 100 employees
  3. What sector does Lytics operate in?

    Lytics is in Internet Software, Systems Software
  4. Who are Lytics's competitors?

    Lytics's top competitors are Segment, AgilOne, Ascent360